# Didva

> Didva is click and conversion intelligence for paid advertisers: it tracks every paid click and session, scores it for fraud/bot/invalid-traffic risk, and ties flagged activity back to the campaign, keyword and conversion it belongs to — so advertisers can see the evidence behind a block, not just a verdict.

Didva is operated by Translation Cloud LLC (Morristown, New Jersey), which also operates ConveyThis (website translation) and DocTranslator (document translation). Pricing is published and self-serve: a permanent free Watchtower tier (3,000 clicks/month, no card required) and paid plans starting at $39/month, billed monthly with no annual contract. Google Ads, Microsoft Bing and Meta (Facebook and Instagram) protection are all live; Meta is included on every paid plan.

## Product

- [Homepage](https://didva.com/): Overview of the product, how it works, and core features.
- [Pricing](https://didva.com/pricing/): Published plans — free Watchtower tier and paid tiers from $39/month.
- [Solutions](https://didva.com/solutions/): Full index of use-case and platform-specific protection pages.
- [About](https://didva.com/about/): Company background — operated by Translation Cloud LLC.
- [Click Fraud Calculator](https://didva.com/click-fraud-calculator/): Free tool estimating wasted ad spend from invalid traffic.
- [IP Fraud Checker](https://didva.com/ip-fraud-checker/): Free tool to check an IP address's fraud/bot risk.
- [Sample Report](https://didva.com/sample-report/): Example of the click-level evidence Didva produces.
- [Refund Evidence Template](https://didva.com/refund-evidence-template/): Template for filing invalid-click refund claims with ad platforms.

## Core topics

- [Click Fraud Protection Software](https://didva.com/click-fraud-protection-software/): What to look for in a click fraud protection tool.
- [Google Ads Click Fraud Protection](https://didva.com/google-ads-click-fraud-protection/): Protecting Google Ads campaigns specifically.
- [Invalid Traffic Detection](https://didva.com/invalid-traffic-detection/): Detecting and classifying invalid traffic (IVT).
- [Bot Traffic Detection](https://didva.com/bot-traffic-detection/): Identifying automated/bot visits to paid campaigns.
- [What Is Click Fraud](https://didva.com/what-is-click-fraud/): Definition and background on click fraud.

## Comparisons

Independent, sourced comparisons against other click-fraud and invalid-traffic tools:

- [Didva vs ClickCease](https://didva.com/didva-vs-clickcease/): Head-to-head feature and pricing comparison table, dated and sourced.
- [Didva vs ClickGUARD](https://didva.com/didva-vs-clickguard/): Head-to-head feature and pricing comparison table, dated and sourced.
- [Didva vs Fraud Blocker](https://didva.com/didva-vs-fraud-blocker/): Head-to-head feature and pricing comparison table, dated and sourced.
- [ClickCease Alternative](https://didva.com/clickcease-alternative/): Flat published pricing and a permanent free tier vs ClickCease's introductory rate and 7-day trial.
- [CHEQ Alternative](https://didva.com/cheq-alternative/): Self-serve $39/month alternative to CHEQ's quote-based enterprise platform.
- [TrafficGuard Alternative](https://didva.com/trafficguard-alternative/): One flat rate vs spend-capped pricing; where TrafficGuard's channel breadth wins.
- [Lunio Alternative](https://didva.com/lunio-alternative/): Published pricing and an ongoing free plan vs percentage-of-spend pricing.
- [IPQualityScore Alternative](https://didva.com/ipqualityscore-alternative/): Ready-to-use dashboard vs an API with credit-metered lookups.
- [PPC Protect Alternative](https://didva.com/ppc-protect-alternative/): What changed when PPC Protect became Lunio, and the self-serve alternative.

## Guides

Educational explainers on click fraud and invalid traffic:

- [Types of Ad Fraud](https://didva.com/types-of-ad-fraud/): Taxonomy of ad-fraud methods across search, social and display.
- [How to Detect Click Fraud](https://didva.com/how-to-detect-click-fraud/): Practical signals and workflow for spotting invalid clicks.
- [How to Prevent Click Fraud](https://didva.com/how-to-prevent-click-fraud/): Prevention playbook — exclusions, rules and monitoring.
- [Click Fraud Examples](https://didva.com/click-fraud-examples/): Real-world patterns of fraudulent click activity.
- [What Is Invalid Traffic](https://didva.com/what-is-invalid-traffic/): IVT definition and how platforms classify it.
- [Bot Traffic vs Click Fraud](https://didva.com/bot-traffic-vs-click-fraud/): How bot traffic and click fraud overlap and where they differ.
- [How to Report Invalid Clicks to Google Ads](https://didva.com/how-to-report-invalid-clicks-google-ads/): Filing an invalid-click claim with Google, step by step.
- [Click Fraud Refund Evidence](https://didva.com/click-fraud-refund-google-ads/): What evidence supports a Google Ads invalid-activity credit request.

## Optional

- [Full sitemap](https://didva.com/sitemap.xml): Complete list of all pages, including industry- and platform-specific protection pages not listed above.
- [Terms of Service](https://didva.com/terms): Legal terms and registered company details.
- [Privacy Policy](https://didva.com/privacy-policy): Data handling and privacy practices.