Ad Fraud Prevention for Paid Campaigns
Prevent ad fraud before it corrupts your budget, analytics and bidding data, across clicks, bots, fake conversions and low-quality placements.
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Ad fraud is broader than fake clicks. Bots, click farms, invalid placements and fake conversions all distort the data your campaigns optimize against. Didva is built for ad fraud prevention across that whole surface, scoring traffic in real time and keeping invalid activity out of your budget and your reporting.
When ad fraud slips through, the damage compounds. It spends budget, inflates clicks, pollutes analytics, and, worst of all, trains automated bidding on visitors who never had intent. Cleaning it up after the fact is far harder than preventing it from entering your data in the first place.
Track → Score → Block → Report → Optimize
A closed loop that turns raw paid clicks into clean, defensible traffic data.
- 1
Capture
Record every paid click, session and conversion across your channels.
- 2
Assess
Check each visit for bot, proxy, repeat and low-quality signals in real time.
- 3
Exclude
Cut off high-confidence fraud and feed it into blocking workflows.
- 4
Protect data
Keep invalid clicks and fake conversions out of analytics and bidding.
- 5
Improve
Let automation learn only from genuine prospects and real outcomes.
One snippet. No code changes.
Paste the Didva tag on your paid landing pages — it starts scoring clicks immediately.
<script async src="https://app.didva.com/js/ct-click.js" data-site-key="YOUR_SITE_KEY"></script>
Replace YOUR_SITE_KEY
with the key from your dashboard. Add the conversion tag to thank-you pages to keep lead quality clean.
Everything you need to protect paid traffic
Detection, blocking, alerting and clean reporting in one place.
Real-time risk scoring
Every paid visit is scored as it arrives so fraud is stopped before it lands in your data.
Whole-funnel coverage
Prevent fraud across clicks, bot traffic, fake conversions and low-quality placements.
Protected bidding data
Keep fake conversions out of Smart Bidding so automation optimizes toward real buyers.
Integrity alerts
Get notified when a campaign, source or placement shows abnormal fraud signals.
Automatic exclusions
High-confidence threats are pushed into exclusion and blocking workflows.
Evidence reporting
Export click-level and conversion-level evidence for audits and investigations.
See Didva in action
Real-time monitoring, risk scoring and one-click evidence — in a single dashboard.
What Didva tracks on every paid visit
Each click is scored against dozens of signals, then tied back to the campaign, keyword and conversion it belongs to.
- Ad channel, campaign, ad group, keyword and placement
- GCLID and UTM parameters where available
- IP address, ISP/ASN, geo and device
- Browser, user agent and automation fingerprints
- Repeat activity, session frequency and timing
- Conversions, lead quality and conversion patterns
- Risk reason, confidence level and recommended action
What advertisers say
Real feedback from teams protecting their paid traffic with Didva.
Caught a click-farm pattern our previous tool missed and cut wasted spend within the first month.
Setup was a single snippet. The evidence export made our Google Ads refund request painless.
Clear per-IP reasons and a review queue so we are not blocking real customers. Exactly what we needed.
Datacenter and repeat-click detection paid for itself fast. Reporting is clear enough to share with clients.
We manage campaigns across several clients and the dashboard quickly highlighted traffic patterns we would have otherwise missed.
Simple setup, useful alerts, and enough detail to investigate suspicious visitors without involving developers.
The product delivered value quickly. I would like a few more filtering options, but the core detection features work well.
The manual review queue helped us avoid blocking legitimate visitors while still dealing with suspicious traffic.
The IP-level evidence makes client conversations much easier. Instead of assumptions, we can show actual data.
One of the cleaner interfaces we have used in the ad fraud space. Reports are easy to understand.
Within the first week we found a source of repeated clicks that had been consuming budget for months.
Useful notifications, clear reasoning, and very little noise. Most flagged visits deserved attention.
We mainly wanted better visibility into traffic quality. The platform delivered exactly that.
I like that every flag includes supporting details. It builds confidence in the decisions being made.
We tested several tools and this was the easiest one to explain to both clients and team members.
Good balance between automation and transparency. Nothing feels hidden behind a black box.
The repeat-click reports helped us identify unusual traffic spikes during a competitor campaign launch.
Client reporting became much easier once we started including the exported traffic quality reports.
Strong product overall. A few advanced reporting features would be nice, but detection accuracy has been solid.
The value was obvious after the first couple of weeks. We now review suspicious traffic as part of our regular workflow.
Ready to see which clicks are real? Start protecting your paid traffic in minutes.
Start Protecting Your AdsFrequently asked questions
What is ad fraud prevention?
Ad fraud prevention stops invalid advertising traffic (fake clicks, bots, fake conversions and low-quality placements) from entering your budget, analytics and bidding data in the first place.
How is ad fraud prevention different from click fraud protection?
Click fraud focuses on invalid clicks, while ad fraud is the broader category that also includes bot traffic, fake conversions and invalid placements. Didva covers the wider surface.
Why does prevention matter for automated bidding?
Smart Bidding learns from your conversion data. If fake conversions get in, it optimizes toward fraud. Preventing that keeps automation focused on real prospects.
Can Didva prevent fraud automatically?
Yes. High-confidence threats are excluded automatically, while borderline traffic is held for review to avoid false positives.
Does it work across multiple channels?
Didva connects click, session and conversion data across paid channels so prevention isn't limited to a single platform.
See how much of your traffic is real
Tell us your site and we'll show you where invalid clicks are draining your budget.
Related solutions
Keep ad fraud out of your data, not just your clicks.
Didva prevents invalid traffic and fake conversions before they corrupt your budget and bidding.