TrafficGuard Alternative: Price, Coverage and When Not to Switch (2026)

When TrafficGuard is the better choice

TrafficGuard covers kinds of fraud that Didva doesn't touch. On its Enterprise Mobile plan it checks app install and in-app events through AppsFlyer, Adjust, Kochava and TUNE, and in prevention mode it can reject invalid events before your attribution partner credits them. It also sells affiliate fraud protection. If you pay for installs or run an affiliate program, those are reasons to keep TrafficGuard, or to add it next to a search tool rather than replace it. Our guide to ad fraud detection software by fraud type lists the other tools in each of those areas.

It's also the better fit if Performance Max carries your budget, since its Scale plan protects PMax and Didva's campaign-level exclusions can't.

Where Didva costs less

For a Google Search account, the two entry plans do the same basic job: flag invalid clicks and add the sources to your Google Ads exclusion list. Didva's is $39 a month for up to 20,000 clicks and three sites. TrafficGuard's is $49 a month for one website, and only while your Google Search spend stays under $30,000 a month.

The difference grows with your account. At $31,000 a month in spend, TrafficGuard moves you to a custom Scale quote. Didva's price follows clicks, and its tiers are published: $89 a month for 100,000 clicks, $249 for 500,000.

TrafficGuard's pages don't mention Microsoft Ads; if Bing matters to you, our Microsoft Ads click fraud guide explains what you can block there yourself. There's also a free option. Didva's free plan tracks up to 3,000 clicks a month with no card and no end date. It detects and lets you block by hand, and it's a cheap way to see how much invalid traffic you really have before paying either company.

Trials compared

TrafficGuard's trial runs for 30 days, needs a card, and stays in detection mode the whole time, so it shows you fraud without stopping it. A new Didva account gets 14 days of the Growth plan without a card, blocking included, and then drops to the free plan unless you subscribe. To compare them, start both on the same day and check what each flagged by the end of week two.

How to switch from TrafficGuard

1. Check which plan you're on. Shield is monthly with no long-term contract and can be canceled in your account settings. Scale terms are set in your custom plan.
2. Export your exclusions. Save the IP exclusions TrafficGuard added to your Google Ads campaigns. Google allows 500 per campaign, so make room if the lists are nearly full.
3. Keep TrafficGuard for what Didva doesn't cover. App install, affiliate and PMax protection won't move over. Decide whether to keep those parts before canceling.
4. Overlap the two for Didva's 14-day trial, then subscribe to keep automatic blocking and cancel Shield.
5. Export TrafficGuard's reports before access ends. Google looks at invalid activity from the past 60 days, no further back.

If TrafficGuard and Didva are both the wrong fit, the best click fraud software roundup compares ten tools, and our Lunio alternatives and CHEQ pages cover the other large vendors.