Performance Max Invalid Traffic Protection
Performance Max hides its placements. Didva monitors PMax traffic quality and conversion signals so automation learns from real users, not bots.
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Performance Max runs across Search, Display, YouTube, Gmail and more with little visibility into where your ads actually appear. Didva monitors the quality of the traffic PMax sends to your site and protects the conversion signals its automation depends on, so the algorithm optimizes toward real prospects.
PMax is a black box: you can't see most placements, and low-quality networks can deliver bot and invalid traffic you'd never approve manually. Because PMax optimizes entirely on your conversions, any fake conversions that get in steer budget toward more of the same, at scale and out of sight.
Track → Score → Block → Report → Optimize
A closed loop that turns raw paid clicks into clean, defensible traffic data.
- 1
Capture
Log every PMax-driven session and the conversion it leads to.
- 2
Flag
Surface bot, proxy and low-quality traffic reaching your site.
- 3
Filter
Keep fake conversions out of the signals PMax optimizes on.
- 4
Break down
See traffic quality across sessions and conversions despite hidden placements.
- 5
Protect bidding
Protect Smart Bidding so automation learns from real users.
One snippet. No code changes.
Paste the Didva tag on your paid landing pages — it starts scoring clicks immediately.
<script async src="https://app.didva.com/js/ct-click.js" data-site-key="YOUR_SITE_KEY"></script>
Replace YOUR_SITE_KEY
with the key from your dashboard. Add the conversion tag to thank-you pages to keep lead quality clean.
Everything you need to protect paid traffic
Detection, blocking, alerting and clean reporting in one place.
Invalid-traffic scoring
Score sessions for bot, proxy and low-quality signals as they arrive.
Traffic-quality monitoring
Measure the quality of PMax traffic even when placements are hidden.
Protected automation
Help Smart Bidding optimize toward real prospects, not invalid traffic.
Evidence reports
Document suspicious sessions and conversions with signals and patterns.
Conversion-signal protection
Keep fake conversions out of the data PMax automation depends on.
See Didva in action
Real-time monitoring, risk scoring and one-click evidence — in a single dashboard.
What Didva tracks on every paid visit
Each click is scored against dozens of signals, then tied back to the campaign, keyword and conversion it belongs to.
- Campaign, asset group and landing page
- UTM and source parameters where available
- IP address, ISP/ASN, geo and device
- Browser, user agent and automation fingerprints
- Session timing, frequency and engagement
- Conversions, lead quality and conversion patterns
- Risk reason, confidence level and recommended action
What advertisers say
Real feedback from teams protecting their paid traffic with Didva.
Caught a click-farm pattern our previous tool missed and cut wasted spend within the first month.
Setup was a single snippet. The evidence export made our Google Ads refund request painless.
Clear per-IP reasons and a review queue so we are not blocking real customers. Exactly what we needed.
Datacenter and repeat-click detection paid for itself fast. Reporting is clear enough to share with clients.
We manage campaigns across several clients and the dashboard quickly highlighted traffic patterns we would have otherwise missed.
Simple setup, useful alerts, and enough detail to investigate suspicious visitors without involving developers.
The product delivered value quickly. I would like a few more filtering options, but the core detection features work well.
The manual review queue helped us avoid blocking legitimate visitors while still dealing with suspicious traffic.
The IP-level evidence makes client conversations much easier. Instead of assumptions, we can show actual data.
One of the cleaner interfaces we have used in the ad fraud space. Reports are easy to understand.
Within the first week we found a source of repeated clicks that had been consuming budget for months.
Useful notifications, clear reasoning, and very little noise. Most flagged visits deserved attention.
We mainly wanted better visibility into traffic quality. The platform delivered exactly that.
I like that every flag includes supporting details. It builds confidence in the decisions being made.
We tested several tools and this was the easiest one to explain to both clients and team members.
Good balance between automation and transparency. Nothing feels hidden behind a black box.
The repeat-click reports helped us identify unusual traffic spikes during a competitor campaign launch.
Client reporting became much easier once we started including the exported traffic quality reports.
Strong product overall. A few advanced reporting features would be nice, but detection accuracy has been solid.
The value was obvious after the first couple of weeks. We now review suspicious traffic as part of our regular workflow.
Ready to see which clicks are real? Start protecting your paid traffic in minutes.
Start Protecting Your AdsFrequently asked questions
How does invalid traffic affect Performance Max?
PMax optimizes entirely on your conversions. If bot or fake conversions get in, the automation sends more budget toward similar low-quality traffic, at scale and across hidden placements.
Can I see PMax placements with Didva?
PMax limits placement visibility, but Didva measures the quality of the traffic that reaches your site and protects your conversion signals, regardless of where the click came from.
Does Didva block PMax traffic?
PMax offers limited manual exclusions, so Didva focuses on detecting low-quality traffic and keeping fake conversions out of the signals automation learns from.
Why is conversion quality so important for PMax?
Because PMax relies on your conversions to steer the entire campaign, protecting those signals is the most effective way to keep it optimizing toward real users.
Does this work with lead-gen and ecommerce PMax?
Yes. Didva protects conversion signals for both lead and sales PMax campaigns by scoring traffic and conversion quality.
See how much of your traffic is real
Tell us your site and we'll show you where invalid clicks are draining your budget.
Related solutions
Protect Performance Max from invalid traffic.
Didva monitors PMax traffic quality and keeps fake conversions out of the signals automation learns from.