How to Report Invalid Clicks in Google Ads

Before reporting, check what Google's automatic filtering already caught. Google states that it tries to filter invalid clicks from your reports and payments automatically, and that you won't be charged for them. Add the "Invalid Clicks" column to your campaign reports to see the filtered count per campaign.

For activity credited after billing, the Invalid Activity Credit Report in Report Editor (currently for Search and Performance Max campaigns) breaks credited clicks and amounts down by campaign and network. Your request should focus on suspicious activity beyond what these surfaces show; re-reporting already-credited traffic dilutes a case.

A useful request is specific, and Google publishes the list of what it wants. Per the "About invalid traffic" help page, that means your 10-digit Customer ID, the exact dates when you noticed the suspicious activity, the affected campaigns and ad groups, the keywords driving the unusual traffic, and web server logs including IP addresses, user agents and GCLIDs. Landing-page analytics help too: session duration, engagement and conversions for the suspicious clicks give reviewers the "no genuine interest" half of the picture that ad-account data alone can't show. If you use auto-tagging, the GCLID ties each server-log line back to the exact ad click, which is precisely the join Google's reviewers need to make. Didva keeps all of these fields for every paid click automatically, so this step becomes a filtered export rather than a manual log dive.

Reviewers respond to patterns, not single clicks. Summarize what makes the activity suspicious: repeated clicks from the same IPs or networks, datacenter or proxy sources, off-target geographies, abnormal timing, and clicks with no engagement or conversions.

Name the pattern in one line at the top of your summary ("212 clicks from 9 datacenter IPs across 6 days, zero conversions") and let the log rows prove it.

Submit the investigation request through Google's Click Quality Form, signed in to the Google account that manages the ads. The form is the channel Google's own invalid-clicks documentation points advertisers to for suspected invalid activity, poor-quality form submissions or sudden short-term cost increases.

Be concise: state the affected campaigns and date range, describe the pattern in a few sentences, and reference the click-level detail you collected. Then allow time for review; responses aren't instant and outcomes are decided case by case.

Reporting is reactive, and with investigations limited to a 60-day lookback, slow detection is expensive. Continuous monitoring closes that gap: you spot the spike the week it happens, and the evidence is already structured when you file.

Didva records the exact click-level fields Google's checklist asks for (IPs, timestamps, user agents, campaigns and patterns), exports them ready to attach, and helps you exclude repeat offenders so the same sources stop costing money while the review runs.