A CHEQ Alternative With Published Pricing and No Sales Call
CHEQ is an enterprise go-to-market security platform, quote-based and demo-only. If you just need paid-traffic click fraud protection without a sales cycle, here's how Didva compares.
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CHEQ is a broad go-to-market security platform covering paid ads, website bots, form fraud and identity fraud (via its 2025 acquisition of Deduce), sold as an enterprise product with no published pricing and no self-serve trial. Notably, CHEQ also owns ClickCease (acquired in 2020), which runs as its own self-serve SMB product under a separate brand. If you're looking at "CHEQ" for straightforward click-fraud protection, it's worth knowing there's already a simpler, self-serve option inside the same company, or, if that's still not fixed-priced enough, how Didva compares.
CHEQ does not publish pricing anywhere on its site: engagement starts with "book a demo." There is no free trial. If a fixed, published price and a way to start today matter to you more than full-funnel security scope, that's the real gap to check before a sales call.
Didva vs CHEQ at a glance
Competitor details from public pages, as of August 2026. Confirm current terms with the vendor.
| Feature | Didva | CHEQ |
|---|---|---|
| Published pricing | $39/month, on the pricing page | None — every path leads to "Book a demo" |
| Typical annual cost Third-party buyer-side data (Vendr, read August 2026), not CHEQ's own figures; quotes vary widely. | From $0 (free tier) to published monthly plans | Median $35,900/yr; $20,000 low, $180,000 high |
| Free option | Free tier, no expiry (3,000 clicks/mo, no card) | No free trial |
| Self-serve signup CHEQ's self-serve SMB product is its separately-branded ClickCease. | ✓ | ✕ |
| Scope | Paid-traffic click fraud (Google Ads, Bing and Meta live) | Full go-to-market security — ads, site bots, form spam, identity fraud |
Quote-only vs. a published $39/month
CHEQ's site has no pricing page at all — cheq.ai/pricing returns a 404, and every path leads to "Book a demo." Per third-party buyer-side data (Vendr, read August 2026), the median CHEQ contract is $35,900 a year, with reported deals running from $20,000 at the low end to $180,000 at the high end. None of those numbers come from CHEQ, and a nine-fold spread is really telling you that the only figure that matters is the one in your own quote.
Didva's Starter plan is $39/month, published on the pricing page. No demo required to see the number.
CHEQ already owns a self-serve alternative: it's called ClickCease
CHEQ acquired ClickCease in 2020, and ClickCease still operates as CHEQ's self-serve SMB product (it briefly carried the "CHEQ Essentials" brand before reverting to the ClickCease name). ClickCease offers a 7-day free trial and published starter pricing, a genuinely different buying experience from the quote-only enterprise CHEQ platform.
Didva's free tier goes further: Watchtower is free forever, not a 7-day trial, with no credit card required.
Where CHEQ's broader platform is the right answer
CHEQ covers more than paid-traffic fraud: website bot defense, form-spam prevention, and, since acquiring Deduce in 2025, identity fraud detection for account signups. If you need protection across your whole go-to-market funnel, not just ad clicks, that's a materially bigger scope than Didva covers. Didva is focused specifically on paid-traffic protection: Google Ads, Bing and Meta (Facebook and Instagram), all live.
How to evaluate this without booking a demo
If your actual problem is click fraud on paid campaigns, you can scope the whole decision from public information: CHEQ's enterprise platform is quote-only, its own self-serve answer is ClickCease (7-day trial, published starter pricing), and Didva publishes a $39/month plan plus a free tier with no expiry.
A practical path: start on Didva's free Watchtower tier today, let it build a picture of your invalid traffic, and only book the CHEQ demo if what you find suggests you need funnel-wide protection — bots, forms and signups — rather than click-level defense alone.
Tools similar to CHEQ, and how they differ
CHEQ sells a suite, so "similar" depends on which part of it you are actually buying. If the part you need is paid-traffic click fraud, these are the tools that come up:
- ClickCease — CHEQ's own click-fraud product, and the reason its pricing page defines tracked traffic as activity "that CHEQ detects or blocks". Published tiers run $99/month Starter to $349/month Advanced, each discounted 30% for the first three billing cycles.
- Spider AF — publishes prices too: $150/month up to 500,000 clicks, $990/month up to a million.
- Lunio (formerly PPC Protect) — no published price; quoted as a share of your ad spend, with a 14-day traffic audit to evaluate.
- TrafficGuard and IPQualityScore — broader ad-verification and risk-scoring platforms rather than click-fraud tools.
- ClickGUARD and Fraud Blocker — narrower, Google-Ads-first click-fraud tools.
Two patterns are worth noticing in that list. Almost everything on it is cheaper than a median CHEQ contract, and almost everything is quicker to price. The trade-off is scope: none of them protects forms, site bots and signup identity the way CHEQ's full platform does. Figures read August 2026; our own comparison pages for these are linked at the foot of this page.
Track → Score → Block → Report → Optimize
A closed loop that turns raw paid clicks into clean, defensible traffic data.
- 1
Decide how much funnel you need protected
Just paid-traffic clicks, or also forms, bots and account signups?
- 2
Check CHEQ's own SMB tier first
ClickCease is CHEQ's self-serve product. Compare it before an enterprise quote.
- 3
Get a real price
Didva's plans are published; no demo required to see the number.
- 4
Start free, no clock
Watchtower has no trial expiry and no credit card requirement.
- 5
Compare on your own data
Run Didva alongside your current setup and see what each one actually catches.
Everything you need to protect paid traffic
Detection, blocking, alerting and clean reporting in one place.
Published, fixed pricing
See the exact monthly cost, no demo or sales call required.
Free with no expiry
Watchtower stays free indefinitely, not a time-boxed trial.
Self-serve signup
Start monitoring today without booking a call.
Click-level evidence
See the reason and confidence behind every flagged click.
Manual review queue
Hold borderline traffic for a human decision instead of auto-blocking everything.
CSV + appeal exports
Evidence packs formatted for Google Ads invalid-click refund claims.
See Didva in action
Real-time monitoring, risk scoring and one-click evidence — in a single dashboard.
What advertisers say
Real feedback from teams protecting their paid traffic with Didva.
Caught a click-farm pattern our previous tool missed and cut wasted spend within the first month.
Setup was a single snippet. The evidence export made our Google Ads refund request painless.
Clear per-IP reasons and a review queue so we are not blocking real customers. Exactly what we needed.
Datacenter and repeat-click detection paid for itself fast. Reporting is clear enough to share with clients.
We manage campaigns across several clients and the dashboard quickly highlighted traffic patterns we would have otherwise missed.
Simple setup, useful alerts, and enough detail to investigate suspicious visitors without involving developers.
The product delivered value quickly. I would like a few more filtering options, but the core detection features work well.
The manual review queue helped us avoid blocking legitimate visitors while still dealing with suspicious traffic.
The IP-level evidence makes client conversations much easier. Instead of assumptions, we can show actual data.
One of the cleaner interfaces we have used in the ad fraud space. Reports are easy to understand.
Within the first week we found a source of repeated clicks that had been consuming budget for months.
Useful notifications, clear reasoning, and very little noise. Most flagged visits deserved attention.
We mainly wanted better visibility into traffic quality. The platform delivered exactly that.
I like that every flag includes supporting details. It builds confidence in the decisions being made.
We tested several tools and this was the easiest one to explain to both clients and team members.
Good balance between automation and transparency. Nothing feels hidden behind a black box.
The repeat-click reports helped us identify unusual traffic spikes during a competitor campaign launch.
Client reporting became much easier once we started including the exported traffic quality reports.
Strong product overall. A few advanced reporting features would be nice, but detection accuracy has been solid.
The value was obvious after the first couple of weeks. We now review suspicious traffic as part of our regular workflow.
Ready to see which clicks are real? Start protecting your paid traffic in minutes.
Start Protecting Your AdsFrequently asked questions
Is Didva affiliated with CHEQ?
No. This is an independent comparison to help advertisers evaluate options. CHEQ, ClickCease and all product names belong to their respective owners.
Is CHEQ the same company as ClickCease?
CHEQ acquired ClickCease in 2020. ClickCease still runs as CHEQ's self-serve SMB product with its own branding and pricing, separate from the quote-only enterprise CHEQ platform.
Does CHEQ publish its pricing?
No. CHEQ pricing is quote-based with no self-serve trial; cheq.ai has no pricing page at all. Third-party buyer data (Vendr, read August 2026) puts the median CHEQ contract at $35,900/year, with a range from $20,000 to $180,000 — a spread wide enough that only your own quote will tell you anything. Confirm directly with CHEQ.
What does CHEQ cover that Didva doesn't?
CHEQ protects the full go-to-market funnel: paid ads, website bots, form spam and identity fraud at signup (via its 2025 Deduce acquisition). Didva is focused specifically on paid-traffic click fraud across Google Ads, Bing and Meta (Facebook and Instagram).
Can I try Didva without a sales call?
Yes. The Watchtower plan is self-serve and free forever. Sign up and start monitoring immediately.
Sources
- CHEQ: "ClickCease is Acquired By CHEQ.ai" (official acquisition announcement, 2020)
- essentials.cheq.ai redirects to clickcease.com/essentials.html ("CHEQ Essentials is now ClickCease")
- Vendr: CHEQ.ai buyer-side pricing data (median annual contract and low/high range)
- CHEQ click fraud protection product page (channels, detection approach, scale metrics)
Didva is an independent product and is not affiliated with, endorsed by, or sponsored by CHEQ or ClickCease. All product names, logos and trademarks are the property of their respective owners. CHEQ pricing, product structure and acquisition history are cited from CHEQ's own public pages and third-party buyer-data sources as of August 2026 and may have changed; confirm current details directly with CHEQ before deciding.
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