Click-fraud loss calculator
Estimate how much of your monthly ad budget goes to bots, competitors and other invalid clicks — in ten seconds, no signup.
Frequently asked questions
How accurate is this estimate?
It starts from independent research, not a single vendor’s number: Juniper Research found 17% of desktop clickthroughs and 30% of mobile clickthroughs were illegitimate in its 2023 ad fraud study. Your real rate depends on industry, geography and keyword competition, so connect Didva’s free plan to measure it on your own traffic.
What counts as a fraudulent or invalid click?
Bots, click farms, competitors clicking your ads, accidental repeat clicks and other traffic with no chance of converting. Google Ads has its own definition and filtering process for invalid activity (see Sources below) — ad platforms catch and refund some of it automatically, but much of it slips through.
Is the calculator really free?
Yes — no signup required. If you want the real number instead of an estimate, the free Didva plan measures invalid clicks on your actual campaigns.
Stop estimating. Start measuring.
The free Didva plan shows exactly which clicks on your ads are invalid — no card, no contract.