PPC Fraud Protection for Paid Search Campaigns
Cut the budget waste in your paid search campaigns: fake clicks, bots, click farms and low-quality leads, and put every PPC dollar toward real prospects.
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In pay-per-click advertising, you pay for the click whether or not it ever had a chance to convert. Didva is PPC fraud protection that scores each paid click, blocks the sources wasting your spend, and connects click quality to the leads and sales that actually matter.
PPC budgets are finite, but a steady share of every campaign goes to clicks that can't convert: bots, click farms, proxy traffic, repeat competitors and curiosity clicks. As cost-per-click rises, that wasted spend grows, your effective cost-per-lead climbs, and bidding optimizes around traffic that was never real.
Track → Score → Block → Report → Optimize
A closed loop that turns raw paid clicks into clean, defensible traffic data.
- 1
Record
Log every paid click and tie it to its campaign, keyword, cost and conversion.
- 2
Rank
Score clicks by risk using IP, repeat behavior, device, timing and engagement.
- 3
Exclude
Cut high-risk IPs and sources so they stop consuming budget.
- 4
Quantify
Show wasted spend by campaign and keyword with click-level evidence.
- 5
Reinvest
Tie lead quality back to traffic sources to lower real cost-per-acquisition.
One snippet. No code changes.
Paste the Didva tag on your paid landing pages — it starts scoring clicks immediately.
<script async src="https://app.didva.com/js/ct-click.js" data-site-key="YOUR_SITE_KEY"></script>
Replace YOUR_SITE_KEY
with the key from your dashboard. Add the conversion tag to thank-you pages to keep lead quality clean.
Everything you need to protect paid traffic
Detection, blocking, alerting and clean reporting in one place.
Risk scoring
Suspicious clicks get scored across dozens of signals so you act on the clearest waste first.
Click-level monitoring
Every PPC click is recorded with its cost, campaign, keyword and outcome.
Lead-quality tracking
Connect fake leads back to their source so cost-per-acquisition reflects real demand.
Wasted-spend reporting
See how much budget invalid traffic is consuming, broken down by campaign and source.
IP exclusions and blocking
Build exclusion lists and blocking workflows to cut repeat offenders from your campaigns.
See Didva in action
Real-time monitoring, risk scoring and one-click evidence — in a single dashboard.
What Didva tracks on every paid visit
Each click is scored against dozens of signals, then tied back to the campaign, keyword and conversion it belongs to.
- Campaign, ad group, keyword, match type and cost
- IP address, ISP/ASN, geo and device
- Repeat clicks, session frequency and click timing
- Browser, user agent and automation signals
- Engagement, dwell time and navigation depth
- Leads, calls, sales and conversion quality
- Risk reason, confidence level and recommended action
What advertisers say
Real feedback from teams protecting their paid traffic with Didva.
Caught a click-farm pattern our previous tool missed and cut wasted spend within the first month.
Setup was a single snippet. The evidence export made our Google Ads refund request painless.
Clear per-IP reasons and a review queue so we are not blocking real customers. Exactly what we needed.
Datacenter and repeat-click detection paid for itself fast. Reporting is clear enough to share with clients.
We manage campaigns across several clients and the dashboard quickly highlighted traffic patterns we would have otherwise missed.
Simple setup, useful alerts, and enough detail to investigate suspicious visitors without involving developers.
The product delivered value quickly. I would like a few more filtering options, but the core detection features work well.
The manual review queue helped us avoid blocking legitimate visitors while still dealing with suspicious traffic.
The IP-level evidence makes client conversations much easier. Instead of assumptions, we can show actual data.
One of the cleaner interfaces we have used in the ad fraud space. Reports are easy to understand.
Within the first week we found a source of repeated clicks that had been consuming budget for months.
Useful notifications, clear reasoning, and very little noise. Most flagged visits deserved attention.
We mainly wanted better visibility into traffic quality. The platform delivered exactly that.
I like that every flag includes supporting details. It builds confidence in the decisions being made.
We tested several tools and this was the easiest one to explain to both clients and team members.
Good balance between automation and transparency. Nothing feels hidden behind a black box.
The repeat-click reports helped us identify unusual traffic spikes during a competitor campaign launch.
Client reporting became much easier once we started including the exported traffic quality reports.
Strong product overall. A few advanced reporting features would be nice, but detection accuracy has been solid.
The value was obvious after the first couple of weeks. We now review suspicious traffic as part of our regular workflow.
Ready to see which clicks are real? Start protecting your paid traffic in minutes.
Start Protecting Your AdsFrequently asked questions
What is PPC fraud protection?
PPC fraud protection detects and blocks invalid pay-per-click traffic (fake clicks, bots, click farms and repeat offenders) so your paid search budget reaches genuine prospects.
How much PPC budget is typically wasted?
It varies by industry and competition, but the measured baselines are substantial: Juniper Research put ad-fraud losses at 22% of online ad spend in 2023, and Pixalate's Q1 2025 benchmarks found 19% of desktop web ad clicks invalid. Didva quantifies your wasted spend so you can see your real number.
Does this work across Google and Microsoft Ads?
Yes. Didva protects paid search across major PPC platforms by connecting click data, risk signals and conversion outcomes in one place.
How does Didva reduce my cost-per-lead?
By blocking invalid clicks and tying lead quality back to sources, Didva removes wasted spend and helps bidding focus on traffic that actually converts.
Will legitimate clicks get blocked?
Borderline traffic is held for review rather than blocked automatically, and every flag includes the signals behind it so you stay in control.
See how much of your traffic is real
Tell us your site and we'll show you where invalid clicks are draining your budget.
Related solutions
Make every PPC dollar count.
Didva blocks the clicks that can't convert and shows you exactly how much budget you're getting back.