Ad Fraud Detection Software
See exactly where fraudulent traffic enters your paid campaigns across Google, Microsoft and Meta, with click-level monitoring, risk scoring and exportable evidence.
✓ No credit card required · Setup in minutes · Cancel anytime
Ad fraud quietly inflates your clicks, pollutes your analytics and trains automated bidding on visitors who were never going to convert. Didva is ad fraud detection software that scores every paid visit in real time, ties it back to the exact campaign and keyword that paid for it, and gives you the evidence to act.
Most ad fraud is invisible in the platform dashboards. Impressions, clicks and sessions all look healthy, but a meaningful share comes from bots, click farms, proxy networks, repeat competitors and low-quality placements. Because that traffic blends into reporting, advertisers keep paying for it and keep optimizing toward it.
Track → Score → Block → Report → Optimize
A closed loop that turns raw paid clicks into clean, defensible traffic data.
- 1
Monitor
Capture every paid click and session, tied to campaign, keyword, GCLID/UTMs, IP, device and on-page behavior.
- 2
Score
Weigh each visit against bot, proxy, repeat-click and engagement signals to surface genuine risk.
- 3
Exclude
Push high-risk sources into exclusion and blocking workflows automatically or after human review.
- 4
Document
Export click logs, IPs, timestamps and trend summaries as defensible evidence.
- 5
Refine
Feed clean conversion signals back so bidding learns from real prospects, not fraud.
One snippet. No code changes.
Paste the Didva tag on your paid landing pages — it starts scoring clicks immediately.
<script async src="https://app.didva.com/js/ct-click.js" data-site-key="YOUR_SITE_KEY"></script>
Replace YOUR_SITE_KEY
with the key from your dashboard. Add the conversion tag to thank-you pages to keep lead quality clean.
Everything you need to protect paid traffic
Detection, blocking, alerting and clean reporting in one place.
Suspicious-source scoring
Repeated clicks, datacenter traffic, proxy behavior and weak engagement get scored so you act on real threats first.
Real-time click monitoring
Every paid click and session is recorded and connected to its campaign, keyword and conversion as it happens.
Automatic exclusions
High-confidence fraud is pushed into IP exclusion and blocking workflows, with review controls for borderline traffic.
Anomaly alerts
Get notified when a campaign, keyword, geo or source shows an unusual spike in invalid activity.
Evidence reports
Generate click-level reports with IPs, user agents and timestamps for internal review or platform investigations.
See Didva in action
Real-time monitoring, risk scoring and one-click evidence — in a single dashboard.
What Didva tracks on every paid visit
Each click is scored against dozens of signals, then tied back to the campaign, keyword and conversion it belongs to.
- Ad channel, campaign, ad group, keyword and landing page
- GCLID and UTM parameters where available
- IP address, ISP/ASN and geolocation
- Device type, browser and user agent
- Repeat clicks and abnormal click timing
- Session duration, scroll depth and navigation behavior
- Form submissions, calls, trials and purchases
- Risk reason, confidence level and recommended action
What advertisers say
Real feedback from teams protecting their paid traffic with Didva.
Caught a click-farm pattern our previous tool missed and cut wasted spend within the first month.
Setup was a single snippet. The evidence export made our Google Ads refund request painless.
Clear per-IP reasons and a review queue so we are not blocking real customers. Exactly what we needed.
Datacenter and repeat-click detection paid for itself fast. Reporting is clear enough to share with clients.
We manage campaigns across several clients and the dashboard quickly highlighted traffic patterns we would have otherwise missed.
Simple setup, useful alerts, and enough detail to investigate suspicious visitors without involving developers.
The product delivered value quickly. I would like a few more filtering options, but the core detection features work well.
The manual review queue helped us avoid blocking legitimate visitors while still dealing with suspicious traffic.
The IP-level evidence makes client conversations much easier. Instead of assumptions, we can show actual data.
One of the cleaner interfaces we have used in the ad fraud space. Reports are easy to understand.
Within the first week we found a source of repeated clicks that had been consuming budget for months.
Useful notifications, clear reasoning, and very little noise. Most flagged visits deserved attention.
We mainly wanted better visibility into traffic quality. The platform delivered exactly that.
I like that every flag includes supporting details. It builds confidence in the decisions being made.
We tested several tools and this was the easiest one to explain to both clients and team members.
Good balance between automation and transparency. Nothing feels hidden behind a black box.
The repeat-click reports helped us identify unusual traffic spikes during a competitor campaign launch.
Client reporting became much easier once we started including the exported traffic quality reports.
Strong product overall. A few advanced reporting features would be nice, but detection accuracy has been solid.
The value was obvious after the first couple of weeks. We now review suspicious traffic as part of our regular workflow.
Ready to see which clicks are real? Start protecting your paid traffic in minutes.
Start Protecting Your AdsFrequently asked questions
What is ad fraud detection software?
Ad fraud detection software finds suspicious paid traffic, separates likely invalid activity from real prospects, and gives you the controls and evidence to take action before more budget is wasted.
What should I look for in ad fraud detection tools?
Multi-signal scoring (not a short list of static rules), transparent evidence for every flag, controllable blocking with a review path for borderline traffic, and support for the ad channels you actually run.
Which ad platforms does Didva cover?
Didva is built to protect paid traffic from Google Ads, Microsoft Ads, Meta and other channels by connecting click data, campaign parameters, risk signals and conversion outcomes in one place.
How fast can Didva detect fraudulent traffic?
Scoring happens in real time or near real time as paid visitors reach your site, followed by alerts, review queues and blocking workflows.
Can Didva block ad fraud automatically?
Yes. High-confidence threats can be pushed into automatic exclusion and blocking workflows, while borderline traffic is held for human review to control false positives.
Does Didva help with refund or investigation evidence?
Didva organizes click-level evidence: IPs, timestamps, user agents, campaigns and suspicious patterns that can support internal reviews and invalid-click investigation requests.
See how much of your traffic is real
Tell us your site and we'll show you where invalid clicks are draining your budget.
Related solutions
Stop guessing which clicks are real.
Didva shows where paid traffic becomes suspicious, which campaigns are affected and what to do before more budget is wasted.