Invalid Traffic Detection for Advertisers
Detect invalid traffic: non-human visits, repeated clicks and low-quality paid sessions, with transparent, campaign-level reporting you can act on.
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Invalid traffic (IVT) is any paid visit that doesn't represent a genuine prospect, from obvious bots to subtle low-quality sessions. Didva detects invalid traffic across your campaigns, explains why each visit was flagged, and gives you campaign-level reporting that platform dashboards don't.
Invalid traffic spans a wide range: general invalid traffic like known bots and crawlers, and sophisticated invalid traffic like proxies, click farms and human-like automation. Most of it never shows up clearly in your ad platform, so it keeps spending budget and distorting the metrics you optimize against.
Track → Score → Block → Report → Optimize
A closed loop that turns raw paid clicks into clean, defensible traffic data.
- 1
Capture
Record every paid session with its source, IP, device, timing and behavior.
- 2
Classify
Sort visits as valid, suspicious or invalid using bot, proxy and engagement signals.
- 3
Exclude
Cut high-risk sources and feed them into blocking workflows.
- 4
Break down
Show invalid-traffic rates by campaign, keyword, geo, device and source.
- 5
Refine
Keep invalid sessions out of conversion data so optimization stays accurate.
One snippet. No code changes.
Paste the Didva tag on your paid landing pages — it starts scoring clicks immediately.
<script async src="https://app.didva.com/js/ct-click.js" data-site-key="YOUR_SITE_KEY"></script>
Replace YOUR_SITE_KEY
with the key from your dashboard. Add the conversion tag to thank-you pages to keep lead quality clean.
Everything you need to protect paid traffic
Detection, blocking, alerting and clean reporting in one place.
Non-human detection
Bots, crawlers, datacenter traffic and automation get identified before they pollute reports.
IVT classification
Each paid visit is classified as valid, suspicious or invalid with the reasons behind it.
Clean performance data
Separate low-quality sessions from real prospects so your KPIs reflect reality.
Transparent reporting
See invalid-traffic rates by campaign, keyword, geo and device with exportable detail.
Source exclusions
High-risk IPs and sources are pushed into exclusion and blocking workflows.
See Didva in action
Real-time monitoring, risk scoring and one-click evidence — in a single dashboard.
What Didva tracks on every paid visit
Each click is scored against dozens of signals, then tied back to the campaign, keyword and conversion it belongs to.
- Ad channel, campaign, ad group, keyword and source
- IP address, ISP/ASN, geo and device
- Browser, user agent and automation fingerprints
- Repeat visits, session frequency and click timing
- Engagement depth, dwell time and navigation
- Conversions and lead quality
- Validity classification, risk reason and confidence
What advertisers say
Real feedback from teams protecting their paid traffic with Didva.
Caught a click-farm pattern our previous tool missed and cut wasted spend within the first month.
Setup was a single snippet. The evidence export made our Google Ads refund request painless.
Clear per-IP reasons and a review queue so we are not blocking real customers. Exactly what we needed.
Datacenter and repeat-click detection paid for itself fast. Reporting is clear enough to share with clients.
We manage campaigns across several clients and the dashboard quickly highlighted traffic patterns we would have otherwise missed.
Simple setup, useful alerts, and enough detail to investigate suspicious visitors without involving developers.
The product delivered value quickly. I would like a few more filtering options, but the core detection features work well.
The manual review queue helped us avoid blocking legitimate visitors while still dealing with suspicious traffic.
The IP-level evidence makes client conversations much easier. Instead of assumptions, we can show actual data.
One of the cleaner interfaces we have used in the ad fraud space. Reports are easy to understand.
Within the first week we found a source of repeated clicks that had been consuming budget for months.
Useful notifications, clear reasoning, and very little noise. Most flagged visits deserved attention.
We mainly wanted better visibility into traffic quality. The platform delivered exactly that.
I like that every flag includes supporting details. It builds confidence in the decisions being made.
We tested several tools and this was the easiest one to explain to both clients and team members.
Good balance between automation and transparency. Nothing feels hidden behind a black box.
The repeat-click reports helped us identify unusual traffic spikes during a competitor campaign launch.
Client reporting became much easier once we started including the exported traffic quality reports.
Strong product overall. A few advanced reporting features would be nice, but detection accuracy has been solid.
The value was obvious after the first couple of weeks. We now review suspicious traffic as part of our regular workflow.
Ready to see which clicks are real? Start protecting your paid traffic in minutes.
Start Protecting Your AdsFrequently asked questions
What is invalid traffic?
Invalid traffic (IVT) is any paid visit that isn't a genuine prospect, including bots, crawlers, proxies, click farms and low-quality or repeated sessions that show no real intent.
How is invalid traffic different from click fraud?
Click fraud is deliberate invalid clicking, while invalid traffic is the broader category that also includes non-malicious non-human and low-quality visits. Didva detects both.
What's the difference between GIVT and SIVT?
General invalid traffic (GIVT) covers known bots and crawlers that are easy to identify; sophisticated invalid traffic (SIVT) hides behind proxies, residential IPs and human-like automation. Didva scores signals for both.
How does Didva report invalid traffic?
Didva breaks down invalid-traffic rates by campaign, keyword, geo, device and source, with click-level detail you can export for review.
Can I act on invalid traffic automatically?
Yes. High-risk sources can be excluded and blocked automatically, with borderline traffic held for review to avoid false positives.
See how much of your traffic is real
Tell us your site and we'll show you where invalid clicks are draining your budget.
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See how much of your paid traffic is actually valid.
Didva detects invalid traffic, explains every flag and keeps low-quality sessions out of your reporting.