Built for Google Ads

Google Ads Click Fraud Protection

Protect your Google Ads budget from fake clicks, repeat competitors and bot traffic, with real-time scoring and IP exclusions that sync back to your account.

βœ“ No credit card required Β· Setup in minutes Β· Cancel anytime

4.8 Β· 247 reviews

Google Ads filters some invalid clicks, but plenty still slips through and quietly drains your budget. Didva adds a dedicated layer of click fraud protection for Google Ads, scoring every paid visit, capturing GCLID and campaign data, and building the IP exclusion lists Google lets you control.

The problem

On Google Ads, fake clicks rarely look fake. Competitors clicking repeatedly, bots from datacenter ranges and low-quality Display and Search Partner placements all register as normal clicks. They spend your budget, weaken your conversion rate and feed Smart Bidding misleading signals about who actually converts.

How it works

Track β†’ Score β†’ Block β†’ Report β†’ Optimize

A closed loop that turns raw paid clicks into clean, defensible traffic data.

  1. 1

    Capture

    Log GCLID, campaign, ad group, keyword and landing page for every Google Ads click.

  2. 2

    Analyze

    Check IP, ISP, device, repeat clicks and engagement to flag suspicious paid visitors.

  3. 3

    Exclude

    Build suspicious IP exclusion lists you can apply to your Google Ads account.

  4. 4

    Document

    Export click-level evidence for invalid-click investigation requests.

  5. 5

    Protect bidding

    Keep fake conversions out of Smart Bidding so automation learns from real buyers.

Install in minutes

One snippet. No code changes.

Paste the Didva tag on your paid landing pages β€” it starts scoring clicks immediately.

Tracking snippet
<script async src="https://app.didva.com/js/ct-click.js" data-site-key="YOUR_SITE_KEY"></script>

Replace YOUR_SITE_KEY with the key from your dashboard. Add the conversion tag to thank-you pages to keep lead quality clean.

Capabilities

Everything you need to protect paid traffic

Detection, blocking, alerting and clean reporting in one place.

Suspicious-source scoring

Repeat clickers, datacenter IPs, proxies and low-engagement visits get scored and surfaced.

Google Ads click monitoring

Every click is tied to its GCLID, campaign, keyword and landing page in real time.

Smart Bidding protection

Filter fake conversions so automated bidding optimizes toward genuine prospects.

Invalid-activity alerts

Get notified when a campaign, keyword or geo shows a spike in suspicious clicks.

IP exclusion lists

Build and maintain suspicious IP lists to exclude from your Google Ads campaigns.

Product

See Didva in action

Real-time monitoring, risk scoring and one-click evidence β€” in a single dashboard.

app.didva.com/dashboard
Didva dashboard: live click and conversion overview with fraud-risk distribution
Click stream with per-click risk scoring, device and behavior signals
Every paid click, scored
Blocked IPs with risk reasons and exportable invalid-click evidence
Blocking & evidence
IP detail with risk score, risk factors and exportable click evidence
IP evidence & risk factors
Device fingerprints with multi-IP and click-farm detection
Device & farm detection
Signals

What Didva tracks on every paid visit

Each click is scored against dozens of signals, then tied back to the campaign, keyword and conversion it belongs to.

  • GCLID, campaign, ad group, keyword and landing page
  • IP address, ISP/ASN and geolocation
  • Device type, browser and user agent
  • Repeat clicks from the same source and click timing
  • Search, Display and Search Partner placements
  • Session engagement and conversion outcomes
  • Risk reason, confidence level and recommended action
Reviews

What advertisers say

Real feedback from teams protecting their paid traffic with Didva.

Caught a click-farm pattern our previous tool missed and cut wasted spend within the first month.
Michael Turner Β· PPC Lead
Setup was a single snippet. The evidence export made our Google Ads refund request painless.
Sarah Mitchell Β· Growth Marketing Manager
Clear per-IP reasons and a review queue so we are not blocking real customers. Exactly what we needed.
David Reynolds Β· Founder
Datacenter and repeat-click detection paid for itself fast. Reporting is clear enough to share with clients.
Jessica Parker Β· Head of Performance
We manage campaigns across several clients and the dashboard quickly highlighted traffic patterns we would have otherwise missed.
Mark Sullivan Β· Agency Owner
Simple setup, useful alerts, and enough detail to investigate suspicious visitors without involving developers.
Emily Carter Β· Founder
The product delivered value quickly. I would like a few more filtering options, but the core detection features work well.
Ryan Foster Β· Performance Marketing Manager
The manual review queue helped us avoid blocking legitimate visitors while still dealing with suspicious traffic.
Ashley Bennett Β· Growth Lead
The IP-level evidence makes client conversations much easier. Instead of assumptions, we can show actual data.
Kevin Brooks Β· PPC Specialist
One of the cleaner interfaces we have used in the ad fraud space. Reports are easy to understand.
Laura Jenkins Β· Marketing Director
Within the first week we found a source of repeated clicks that had been consuming budget for months.
Daniel Hughes Β· Founder
Useful notifications, clear reasoning, and very little noise. Most flagged visits deserved attention.
Megan Turner Β· Head of Acquisition
We mainly wanted better visibility into traffic quality. The platform delivered exactly that.
Jason Reed Β· E-commerce Manager
I like that every flag includes supporting details. It builds confidence in the decisions being made.
Olivia Scott Β· Marketing Operations Lead
We tested several tools and this was the easiest one to explain to both clients and team members.
Nathan Walker Β· Founder
Good balance between automation and transparency. Nothing feels hidden behind a black box.
Rachel Green Β· Growth Marketing Manager
The repeat-click reports helped us identify unusual traffic spikes during a competitor campaign launch.
Tyler Morgan Β· Paid Media Lead
Client reporting became much easier once we started including the exported traffic quality reports.
Sophia Hall Β· Performance Lead
Strong product overall. A few advanced reporting features would be nice, but detection accuracy has been solid.
Ethan Cooper Β· Founder
The value was obvious after the first couple of weeks. We now review suspicious traffic as part of our regular workflow.
Victoria Adams Β· Head of Marketing

Ready to see which clicks are real? Start protecting your paid traffic in minutes.

Start Protecting Your Ads
FAQ

Frequently asked questions

Doesn't Google already filter invalid clicks?

Google removes some invalid clicks and issues credits, but its filtering is limited and opaque. Didva adds independent, transparent monitoring and lets you act on suspicious sources Google leaves in.

How common is Google Ads fraud?

Pixalate's Q1 2025 North America benchmarks found 19% of desktop web ad clicks and 22% of mobile in-app clicks were invalid, and Juniper Research put ad-fraud losses at 22% of online ad spend in 2023. It shows up as click fraud from competitors and bots, not just obviously fake traffic, which is why platform-level filtering alone rarely catches all of it.

How does Didva block click fraud on Google Ads?

Didva scores suspicious sources and helps you build IP exclusion lists you can apply to your Google Ads account, so repeat offenders stop spending your budget.

Can Didva help me request a refund for invalid clicks?

Yes. Didva organizes click-level evidence (IPs, timestamps, user agents and campaign data) that you can submit with a Google Ads invalid-click investigation request.

Does it work with Performance Max and Smart Bidding?

Didva monitors traffic quality across campaign types and keeps fake conversions out of the data, so automated bidding learns from real users rather than invalid traffic.

How quickly does it detect suspicious clicks?

Clicks are scored in real time or near real time as visitors reach your landing pages, followed by alerts and exclusion workflows.

Free traffic audit

See how much of your traffic is real

Tell us your site and we'll show you where invalid clicks are draining your budget.

No credit card. We'll never share your details.

Protect every dollar in your Google Ads account.

Didva scores suspicious clicks, builds your exclusion lists and documents the evidence, so your budget reaches real customers.