An IPQualityScore Alternative You Don't Have to Build Yourself
IPQualityScore is a general-purpose fraud-scoring API: IP reputation, device fingerprinting, email and phone validation, priced per lookup credit. If you want a ready-made PPC dashboard instead of an API to integrate, here's how Didva compares.
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IPQualityScore (IPQS) is a developer-facing fraud-detection API, not a dedicated PPC click-fraud tool. It sells IP reputation, proxy/VPN detection, device fingerprinting and email/phone validation as credit-metered lookups that you wire into your own systems. If you're comparing it against Didva for ad-click protection specifically, the two products are different in kind before they're different in price.
Per IPQS's own pricing page, the product is billed per lookup credit: Free at 1,000 lookups/month (no card required), then Startup at $99+/month for 5,000 lookups, scaling to $499+, $999+ and custom Enterprise tiers, with different endpoints (proxy detection, email, phone, device) consuming different credit amounts. There's no built-in Google Ads campaign view or exclusion-list push. That integration is on you to build. If you want protection that works out of the box, that's the real gap to check.
Didva vs IPQualityScore at a glance
Competitor details from public pages, as of July 2026. Confirm current terms with the vendor.
| Feature | Didva | IPQualityScore |
|---|---|---|
| Product type | Ready-to-use PPC click-fraud dashboard | Developer fraud-scoring API you integrate yourself |
| Pricing | $39/month, flat | Credit-metered — Startup $99+/mo (5,000 lookups), scaling to $499+, $999+, Enterprise |
| Free option | Free tier, no expiry (3,000 clicks/mo, no card) | 1,000 lookups/month free, no card |
| Google Ads integration | Built-in click tracking + exclusion workflows | Build it yourself against the API |
| Scope | Paid-traffic click fraud | IP/proxy reputation, device fingerprinting, email + phone validation |
An API you integrate vs. a dashboard that's ready to use
IPQS sells raw fraud-scoring data consumed via API calls. Turning that into PPC click-fraud protection (pulling click data, running it against the API, scoring it, and pushing exclusions back to Google Ads) is an integration you'd build yourself, in-house or through a partner.
Didva is a ready-to-use dashboard built specifically for paid-traffic protection: click tracking, scoring and exclusion workflows are there from day one, no API integration required.
Credit-metered lookups vs. one flat monthly price
IPQS's Free plan covers 1,000 lookups/month with no card required. Paid tiers start at $99/month for 5,000 lookups and scale to $499+, $999+ and custom Enterprise pricing, with different endpoints consuming different numbers of credits per query.
Didva's Starter plan is $39/month, flat. No credits to track or endpoints to budget across.
Where IPQS's breadth is the right answer
If you need fraud scoring beyond ad clicks (account signups, payment fraud, lead-form validation, chargeback risk), IPQS's general-purpose API covers ground Didva doesn't touch, and gives developers raw signals to build custom logic across multiple products. Didva is purpose-built for one thing: paid-traffic click fraud, ready to use without engineering time.
The build-vs-buy question underneath this comparison
Choosing IPQS for click-fraud protection is really a build decision: someone on your team wires click capture to the scoring API, maps scores to blocking rules, pushes exclusions back to Google Ads, and maintains that pipeline as campaigns change. The per-lookup credits are only part of the cost — the integration and its upkeep are the rest.
Choosing a dedicated tool is a buy decision: the pipeline already exists and the price is the whole price. If you have engineering capacity and fraud problems beyond ads, building on IPQS can be the right call; if you want click-fraud protection running this week, a ready-made dashboard is the shorter path.
Track → Score → Block → Report → Optimize
A closed loop that turns raw paid clicks into clean, defensible traffic data.
- 1
Decide API or dashboard
Build-your-own scoring integration, or a PPC tool that's ready on day one?
- 2
Check your lookup volume
Compare IPQS's per-credit tiers against Didva's flat rate for your scale.
- 3
Start free, no build required
Watchtower works immediately, no API integration to write.
- 4
Review before blocking
Check flagged traffic and evidence before enabling automatic exclusions.
- 5
Compare on your own data
Run Didva alongside your current setup and see what each one actually catches.
Everything you need to protect paid traffic
Detection, blocking, alerting and clean reporting in one place.
Flat pricing, no credit metering
$39/month stays $39/month, no per-lookup credits to track.
Ready-to-use dashboard
No API integration required. Click tracking and exclusions work out of the box.
Free with no expiry
Watchtower stays free indefinitely, not a metered credit allowance.
Click-level evidence
See the reason and confidence behind every flagged click.
Manual review queue
Hold borderline traffic for a human decision instead of auto-blocking everything.
CSV + appeal exports
Evidence packs formatted for Google Ads invalid-click refund claims.
See Didva in action
Real-time monitoring, risk scoring and one-click evidence — in a single dashboard.
What advertisers say
Real feedback from teams protecting their paid traffic with Didva.
Caught a click-farm pattern our previous tool missed and cut wasted spend within the first month.
Setup was a single snippet. The evidence export made our Google Ads refund request painless.
Clear per-IP reasons and a review queue so we are not blocking real customers. Exactly what we needed.
Datacenter and repeat-click detection paid for itself fast. Reporting is clear enough to share with clients.
We manage campaigns across several clients and the dashboard quickly highlighted traffic patterns we would have otherwise missed.
Simple setup, useful alerts, and enough detail to investigate suspicious visitors without involving developers.
The product delivered value quickly. I would like a few more filtering options, but the core detection features work well.
The manual review queue helped us avoid blocking legitimate visitors while still dealing with suspicious traffic.
The IP-level evidence makes client conversations much easier. Instead of assumptions, we can show actual data.
One of the cleaner interfaces we have used in the ad fraud space. Reports are easy to understand.
Within the first week we found a source of repeated clicks that had been consuming budget for months.
Useful notifications, clear reasoning, and very little noise. Most flagged visits deserved attention.
We mainly wanted better visibility into traffic quality. The platform delivered exactly that.
I like that every flag includes supporting details. It builds confidence in the decisions being made.
We tested several tools and this was the easiest one to explain to both clients and team members.
Good balance between automation and transparency. Nothing feels hidden behind a black box.
The repeat-click reports helped us identify unusual traffic spikes during a competitor campaign launch.
Client reporting became much easier once we started including the exported traffic quality reports.
Strong product overall. A few advanced reporting features would be nice, but detection accuracy has been solid.
The value was obvious after the first couple of weeks. We now review suspicious traffic as part of our regular workflow.
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Start Protecting Your AdsFrequently asked questions
Is Didva affiliated with IPQualityScore?
No. This is an independent comparison to help advertisers evaluate options. IPQualityScore (IPQS) and all product names belong to their respective owners.
Is IPQualityScore a dedicated PPC click-fraud tool?
Not specifically. IPQS is a general-purpose fraud-scoring API (IP reputation, proxy/VPN detection, device fingerprinting, email and phone validation) that developers integrate into their own systems, rather than a ready-made Google Ads dashboard.
How does IPQS pricing work?
Per IPQS's own pricing page, it's credit-metered: Free at 1,000 lookups/month with no card required, then paid tiers starting at $99/month for 5,000 lookups, scaling to $499+, $999+ and custom Enterprise pricing.
Do I need to build anything to use Didva?
No. Didva is a ready-to-use dashboard for paid-traffic protection, no API integration or engineering time required to get started.
Can I try Didva without a credit card?
Yes. The Watchtower plan is self-serve, free forever, and doesn't require a card to start.
Didva is an independent product and is not affiliated with, endorsed by, or sponsored by IPQualityScore (IPQS). All product names, logos and trademarks are the property of their respective owners. IPQualityScore pricing and product structure are cited from IPQS's own public pricing page as of July 2026 and may have changed; confirm current details directly with IPQS before deciding.
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