Independent Comparison

PPC Protect Alternative: What Happened to PPC Protect, and What to Compare

PPC Protect is now called Lunio. This page explains the rename and how to read reviews split across two names. Prices and alternatives are on our Lunio page.

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4.8 · 247 reviews

PPC Protect was renamed Lunio in 2022. Lunio's own site describes itself as "formerly PPC Protect", and ppcprotect.com now redirects to lunio.ai. So a search for a PPC Protect alternative is really a search for a Lunio alternative, and the useful comparison is with Lunio as it is sold today.

The problem

There is no product called PPC Protect left to switch away from. For Lunio's current pricing model, contract terms and six alternatives with published prices, use our Lunio page. This page covers the rename and how to read reviews that are split across both names.

Compare Lunio with six alternatives

Current prices, trials, contract terms and platform coverage, all checked September 2026.

What changed when PPC Protect became Lunio

PPC Protect started out in 2016 protecting Google Ads from click fraud. After the rename in 2022, around its Series A round, Lunio describes itself as "real-time invalid traffic detection for paid media" and lists integrations with Google, Bing, X, LinkedIn, Meta, Reddit, TikTok, Yandex and Naver.

The way it's sold is the part most likely to differ from an old review. Lunio's pricing page today has no plan prices; it quotes a share of your ad spend after you fill in a form, and offers a 14-day traffic audit booked through sales.

Reading old PPC Protect reviews

Review listings can split one company's history across two names, since sites that listed the product before 2022 may still show the old one. Reviews under the old name may mention plans, prices or a trial that Lunio no longer offers, so treat any buying details in them as history.

A practical rule: read recent reviews under the Lunio name for the buying experience and support, and older PPC Protect reviews for what users thought of the detection itself. For price, the only current source is the quote Lunio gives you.

If you want a tool with a published price

Most people searching for PPC Protect today want click fraud protection for Google Ads without a sales call. Didva's free plan tracks up to 3,000 clicks a month with no card, and paid plans start at $39 a month with automatic IP exclusions in Google Ads. Fraud Blocker, ClickGUARD, ClickCease and others also publish their prices; the Lunio page compares them side by side.

Product

See Didva in action

Real-time monitoring, risk scoring and one-click evidence, all in one dashboard.

app.didva.com/dashboard
Didva dashboard: live click and conversion overview with fraud-risk distribution
Click stream with per-click risk scoring, device and behavior signals
Every paid click, scored
Blocked IPs with risk reasons and exportable invalid-click evidence
Blocking & evidence
IP detail with risk score, risk factors and exportable click evidence
IP evidence & risk factors
Device fingerprints with multi-IP and click-farm detection
Device & farm detection
Reviews

What advertisers say

Real feedback from teams protecting their paid traffic with Didva.

Caught a click-farm pattern our previous tool missed and cut wasted spend within the first month.
Michael Turner · PPC Lead
Setup was a single snippet. The evidence export made our Google Ads refund request painless.
Sarah Mitchell · Growth Marketing Manager
Clear per-IP reasons and a review queue so we are not blocking real customers. Exactly what we needed.
David Reynolds · Founder
Datacenter and repeat-click detection paid for itself fast. Reporting is clear enough to share with clients.
Jessica Parker · Head of Performance
We manage campaigns across several clients and the dashboard quickly highlighted traffic patterns we would have otherwise missed.
Mark Sullivan · Agency Owner
Simple setup, useful alerts, and enough detail to investigate suspicious visitors without involving developers.
Emily Carter · Founder
The product delivered value quickly. I would like a few more filtering options, but the core detection features work well.
Ryan Foster · Performance Marketing Manager
The manual review queue helped us avoid blocking legitimate visitors while still dealing with suspicious traffic.
Ashley Bennett · Growth Lead
The IP-level evidence makes client conversations much easier. Instead of assumptions, we can show actual data.
Kevin Brooks · PPC Specialist
One of the cleaner interfaces we have used in the ad fraud space. Reports are easy to understand.
Laura Jenkins · Marketing Director
Within the first week we found a source of repeated clicks that had been consuming budget for months.
Daniel Hughes · Founder
Useful notifications, clear reasoning, and very little noise. Most flagged visits deserved attention.
Megan Turner · Head of Acquisition
We mainly wanted better visibility into traffic quality. The platform delivered exactly that.
Jason Reed · E-commerce Manager
I like that every flag includes supporting details. It builds confidence in the decisions being made.
Olivia Scott · Marketing Operations Lead
We tested several tools and this was the easiest one to explain to both clients and team members.
Nathan Walker · Founder
Good balance between automation and transparency. Nothing feels hidden behind a black box.
Rachel Green · Growth Marketing Manager
The repeat-click reports helped us identify unusual traffic spikes during a competitor campaign launch.
Tyler Morgan · Paid Media Lead
Client reporting became much easier once we started including the exported traffic quality reports.
Sophia Hall · Performance Lead
Strong product overall. A few advanced reporting features would be nice, but detection accuracy has been solid.
Ethan Cooper · Founder
The value was obvious after the first couple of weeks. We now review suspicious traffic as part of our regular workflow.
Victoria Adams · Head of Marketing

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FAQ

Frequently asked questions

Does PPC Protect still exist?

Not under that name. It was renamed Lunio in 2022, and ppcprotect.com redirects to lunio.ai.

How much does PPC Protect cost now?

Lunio, the renamed company, doesn't publish prices. Its pricing page says cost is based on a small fraction of your ad spend and asks you to request a quote.

Where can I find PPC Protect reviews?

Reviews written before the rename may still appear under the PPC Protect name; newer ones are under Lunio. Check the date on each review, because buying terms have changed since the rename.

Is Didva affiliated with PPC Protect or Lunio?

No. Didva is a separate company, and this page is our own summary with links to Lunio's pages.

Didva is an independent product and is not affiliated with, endorsed by, or sponsored by PPC Protect or Lunio. All product names, logos and trademarks are the property of their respective owners. Lunio pricing, channel coverage and company history are cited from Lunio's own public pages as of September 2026 and may have changed; confirm current details directly with Lunio before deciding.

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