A PPC Protect Alternative With Transparent, Self-Serve Pricing
PPC Protect rebranded to Lunio in 2022 (same team, same technology, new name). If you're comparing it to Didva, the real difference is how you buy, not just what gets blocked.
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If you're searching for a PPC Protect alternative, you've likely noticed the company doesn't exist under that name anymore. PPC Protect became Lunio in a 2022 rebrand alongside a Series A raise, and ppcprotect.com now redirects straight to lunio.ai. The product and detection technology carried over; what's worth comparing is how each company sells it.
Lunio is a strong, enterprise-oriented invalid-traffic platform covering 15+ ad channels, sold through a quote-based, percentage-of-ad-spend pricing model with a 14-day complimentary audit rather than a free tier. Didva covers fewer channels today (Google, Bing and Meta live) but is self-serve with published pricing and a permanently free plan, a different fit depending on how you want to buy and how many channels you actually need covered.
This page covers PPC Protect under its former name. For current Lunio pricing and channel coverage, use the Lunio page.
Didva vs PPC Protect (now Lunio) at a glance
Competitor details from public pages, as of August 2026. Confirm current terms with the vendor.
| Feature | Didva | PPC Protect (now Lunio) |
|---|---|---|
| Brand status ppcprotect.com redirects to lunio.ai; same team and technology. | Independent product | PPC Protect rebranded to Lunio in Sept 2022 |
| Pricing model | $39/month flat, published | Quote-based, percentage of ad spend |
| See a price without a sales call | ✓ | ✕ |
| Evaluation path | Free tier, no expiry (3,000 clicks/mo, no card) | 14-day complimentary traffic audit |
| Ad channels covered today If most spend sits outside Google/Bing/Meta, Lunio's coverage is more complete today. | Google Ads, Bing and Meta live | 15+ channels (Google, Bing, Meta, TikTok, LinkedIn, X, Reddit, Snapchat, Pinterest…) |
Same technology, new name: what actually changed
PPC Protect was founded in 2016 in the UK as a Google Ads click-fraud tool. In September 2022 it rebranded to Lunio alongside a £14M Series A, expanding from "click fraud" to "invalid traffic protection" across a much wider set of channels: Google, Bing, X, LinkedIn, Meta, Reddit, TikTok, Snapchat, Pinterest and more.
If you're still searching under the old name, you're not missing anything by looking at Lunio directly. It's the same company: ppcprotect.com returns a redirect straight to lunio.ai.
This page stays on the old name, because that's what the searches are still using. If what you actually need is how the product is priced and what it covers as it is sold today, that belongs on our Lunio page rather than here — the link is at the top of this page.
Quote-based percentage-of-spend vs. published self-serve pricing
Lunio doesn't publish plan prices. Pricing is customized and described as "a small fraction of your ad spend," negotiated per account. That can make sense for large, multi-channel budgets, but it means you can't see a number before talking to sales, and cost scales with spend rather than with a fixed feature tier.
Didva publishes its plans: a Starter tier at $39/mo with real-time Google and Bing blocking plus Meta protection, and a Watchtower tier that's free forever (3,000 clicks/mo, no credit card, no time limit). You can see the exact cost and start protecting traffic today without a sales conversation.
A 14-day audit vs. a permanent free tier
Lunio's evaluation path is a 14-day complimentary traffic audit, full analytics access for two weeks to see what invalid traffic looks like on your account, after which you'd move to a paid, custom-quoted plan.
Didva's free tier has no expiry. You can run it in monitoring mode indefinitely, on an ongoing basis, not just during a trial window. That's useful if you want a longer baseline before committing spend, or if 3,000 clicks/mo is genuinely enough for your account.
Where Lunio is currently the better fit
Channel breadth is the honest trade-off. Lunio covers 15+ ad platforms today; Didva covers Google Ads, Bing and Meta live. If most of your invalid-traffic exposure is on TikTok, Snapchat, Reddit or another channel outside that list, Lunio's current coverage is the more complete option. That's worth knowing before you switch anything.
Reading old PPC Protect reviews in 2026
Because the rebrand happened in 2022, review sites now split the same product's history across two names. Current reviews live under "Lunio"; older PPC Protect reviews describe the same underlying detection technology but predate the current quote-based, percentage-of-spend pricing model, so treat any pricing details in them as historical.
When you compare, weight recent Lunio reviews for the buying experience and support, and treat pre-2022 PPC Protect reviews as evidence about detection quality only. For pricing, the only reliable sources are Lunio's current pricing page and the quote they give you.
In practice the listings worth reading sit on G2, Capterra and TrustRadius, and each of them carries entries under both names, so check the date on a review before you weigh it. One thing we won't do in return: quote a rating for ourselves. Didva is new and has no review corpus worth citing, so instead of a star count we give you a free tier with no card and no expiry — judge it on your own traffic.
Track → Score → Block → Report → Optimize
A closed loop that turns raw paid clicks into clean, defensible traffic data.
- 1
Check your channels
Confirm whether Google, Bing and Meta cover where your spend actually is.
- 2
Compare the buying model
A fixed self-serve price and free tier vs. a custom quote tied to ad spend.
- 3
Run it free
Start on Didva's free Watchtower plan. No trial clock, no card required.
- 4
Watch before you block
Review flagged traffic and evidence before enabling automatic blocking.
- 5
Decide with real data
Compare what each tool actually catches on your own campaigns.
Everything you need to protect paid traffic
Detection, blocking, alerting and clean reporting in one place.
Published, fixed pricing
Starter is $39/mo, flat, not a percentage of your ad spend.
Free forever, not 14 days
Watchtower has no expiry date and no credit card requirement.
Self-serve signup
Start monitoring today without a sales call or a custom quote.
Click-level evidence
See the reason and confidence behind every flagged click.
Manual review queue
Hold borderline traffic for a human decision instead of auto-blocking everything.
CSV + appeal exports
Evidence packs formatted for Google Ads invalid-click refund claims.
See Didva in action
Real-time monitoring, risk scoring and one-click evidence — in a single dashboard.
What advertisers say
Real feedback from teams protecting their paid traffic with Didva.
Caught a click-farm pattern our previous tool missed and cut wasted spend within the first month.
Setup was a single snippet. The evidence export made our Google Ads refund request painless.
Clear per-IP reasons and a review queue so we are not blocking real customers. Exactly what we needed.
Datacenter and repeat-click detection paid for itself fast. Reporting is clear enough to share with clients.
We manage campaigns across several clients and the dashboard quickly highlighted traffic patterns we would have otherwise missed.
Simple setup, useful alerts, and enough detail to investigate suspicious visitors without involving developers.
The product delivered value quickly. I would like a few more filtering options, but the core detection features work well.
The manual review queue helped us avoid blocking legitimate visitors while still dealing with suspicious traffic.
The IP-level evidence makes client conversations much easier. Instead of assumptions, we can show actual data.
One of the cleaner interfaces we have used in the ad fraud space. Reports are easy to understand.
Within the first week we found a source of repeated clicks that had been consuming budget for months.
Useful notifications, clear reasoning, and very little noise. Most flagged visits deserved attention.
We mainly wanted better visibility into traffic quality. The platform delivered exactly that.
I like that every flag includes supporting details. It builds confidence in the decisions being made.
We tested several tools and this was the easiest one to explain to both clients and team members.
Good balance between automation and transparency. Nothing feels hidden behind a black box.
The repeat-click reports helped us identify unusual traffic spikes during a competitor campaign launch.
Client reporting became much easier once we started including the exported traffic quality reports.
Strong product overall. A few advanced reporting features would be nice, but detection accuracy has been solid.
The value was obvious after the first couple of weeks. We now review suspicious traffic as part of our regular workflow.
Ready to see which clicks are real? Start protecting your paid traffic in minutes.
Start Protecting Your AdsFrequently asked questions
Is PPC Protect still a separate company from Lunio?
No. PPC Protect rebranded to Lunio in September 2022, same team and technology under a new name. ppcprotect.com redirects to lunio.ai.
Is Didva affiliated with PPC Protect or Lunio?
No. This is an independent comparison to help advertisers evaluate options. Lunio, PPC Protect and all product names belong to their respective owners.
Where can I find PPC Protect reviews?
Since PPC Protect rebranded to Lunio in 2022, current reviews are listed under the Lunio name on third-party review sites. Older PPC Protect reviews still describe the same underlying detection technology, just not the current pricing model.
How does Lunio's pricing actually work?
There's no published price list under the Lunio name either. Per its pricing page, cost is negotiated as a percentage of your ad spend, with a 14-day complimentary audit as the entry point instead of a free tier.
Which ad channels does Didva cover today?
Didva protects Google Ads, Bing and Meta (Facebook and Instagram) today. The rebranded Lunio product covers 15+ channels, so check that gap first if a meaningful share of your spend runs outside Google, Bing or Meta.
Can I try Didva without a sales call?
Yes. Watchtower is self-serve with no sales conversation at any step, so you can sign up and see live detections the same day.
Didva is an independent product and is not affiliated with, endorsed by, or sponsored by PPC Protect or Lunio. All product names, logos and trademarks are the property of their respective owners. Lunio pricing, channel coverage and company history are cited from Lunio's own public pages as of August 2026 and may have changed; confirm current details directly with Lunio before deciding.
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