Google Ads Invalid Clicks Monitoring
Monitor invalid clicks in Google Ads with your own click-level evidence, suspicious-source detection and campaign-level traffic-quality reporting.
✓ No credit card required · Setup in minutes · Cancel anytime
Google Ads reports "invalid clicks" and issues some credits, but it doesn't show you which clicks, from where, or why. Didva gives you independent monitoring of invalid click activity: click-level evidence, suspicious-source detection and the reporting you need to investigate and act.
Relying only on Google's invalid-click numbers leaves you guessing. The filtering is automatic and opaque, credits arrive without detail, and sophisticated invalid traffic still gets through. Without your own visibility, you can't tell which campaigns are affected or build a case for an investigation.
Track → Score → Block → Report → Optimize
A closed loop that turns raw paid clicks into clean, defensible traffic data.
- 1
Track
Record every Google Ads click with GCLID, campaign, keyword, IP and behavior.
- 2
Score
Flag suspicious and likely-invalid clicks using IP, device, repeat and engagement signals.
- 3
Block
Build suspicious IP exclusion lists to apply to your Google Ads account.
- 4
Report
Break invalid-click activity down by campaign, keyword, geo and source.
- 5
Optimize
Use the evidence for investigation requests and to protect future spend.
One snippet. No code changes.
Paste the Didva tag on your paid landing pages — it starts scoring clicks immediately.
<script async src="https://app.didva.com/js/ct-click.js" data-site-key="YOUR_SITE_KEY"></script>
Replace YOUR_SITE_KEY
with the key from your dashboard. Add the conversion tag to thank-you pages to keep lead quality clean.
Everything you need to protect paid traffic
Detection, blocking, alerting and clean reporting in one place.
Suspicious-source detection
Repeat clickers, datacenter IPs and proxies get scored and surfaced per click.
Independent click monitoring
Track invalid-click activity yourself instead of relying only on Google's opaque filtering.
Campaign-level reporting
See traffic-quality and invalid-click rates broken down by campaign and source.
Investigation evidence
Export IPs, timestamps, user agents and campaign context for invalid-click requests.
IP exclusion lists
Build and maintain exclusion lists to keep suspicious sources out of your campaigns.
See Didva in action
Real-time monitoring, risk scoring and one-click evidence — in a single dashboard.
What Didva tracks on every paid visit
Each click is scored against dozens of signals, then tied back to the campaign, keyword and conversion it belongs to.
- GCLID, campaign, ad group, keyword and landing page
- IP address, ISP/ASN and geolocation
- Device type, browser and user agent
- Repeat clicks, frequency and click timing
- Search, Display and Search Partner placements
- Engagement and conversion outcomes
- Validity classification, risk reason and confidence
What advertisers say
Real feedback from teams protecting their paid traffic with Didva.
Caught a click-farm pattern our previous tool missed and cut wasted spend within the first month.
Setup was a single snippet. The evidence export made our Google Ads refund request painless.
Clear per-IP reasons and a review queue so we are not blocking real customers. Exactly what we needed.
Datacenter and repeat-click detection paid for itself fast. Reporting is clear enough to share with clients.
We manage campaigns across several clients and the dashboard quickly highlighted traffic patterns we would have otherwise missed.
Simple setup, useful alerts, and enough detail to investigate suspicious visitors without involving developers.
The product delivered value quickly. I would like a few more filtering options, but the core detection features work well.
The manual review queue helped us avoid blocking legitimate visitors while still dealing with suspicious traffic.
The IP-level evidence makes client conversations much easier. Instead of assumptions, we can show actual data.
One of the cleaner interfaces we have used in the ad fraud space. Reports are easy to understand.
Within the first week we found a source of repeated clicks that had been consuming budget for months.
Useful notifications, clear reasoning, and very little noise. Most flagged visits deserved attention.
We mainly wanted better visibility into traffic quality. The platform delivered exactly that.
I like that every flag includes supporting details. It builds confidence in the decisions being made.
We tested several tools and this was the easiest one to explain to both clients and team members.
Good balance between automation and transparency. Nothing feels hidden behind a black box.
The repeat-click reports helped us identify unusual traffic spikes during a competitor campaign launch.
Client reporting became much easier once we started including the exported traffic quality reports.
Strong product overall. A few advanced reporting features would be nice, but detection accuracy has been solid.
The value was obvious after the first couple of weeks. We now review suspicious traffic as part of our regular workflow.
Ready to see which clicks are real? Start protecting your paid traffic in minutes.
Start Protecting Your AdsFrequently asked questions
What are invalid clicks in Google Ads?
Invalid clicks are clicks Google considers illegitimate, such as accidental clicks, bots or clicks intended to inflate costs. Google filters some automatically, but its view is limited and opaque.
Does Google refund invalid clicks?
Google automatically credits some invalid clicks it detects, but it doesn't refund everything and provides little detail. Didva gives you independent evidence to request investigations for clicks it missed.
How does Didva monitor invalid clicks?
Didva records every Google Ads click with its GCLID, IP, device and behavior, scores the suspicious ones, and reports invalid-click activity by campaign, keyword and source.
What evidence can I submit to Google?
You can export click-level detail: IPs, timestamps, user agents, campaigns and suspicious patterns, to support a Google Ads invalid-click investigation request.
Will this reduce my wasted spend?
By surfacing suspicious sources and helping you exclude repeat offenders, Didva keeps invalid clicks from spending your budget going forward.
See how much of your traffic is real
Tell us your site and we'll show you where invalid clicks are draining your budget.
Related solutions
Get your own view of invalid clicks.
Didva monitors Google Ads invalid-click activity, surfaces the sources and documents the evidence Google doesn't give you.