Lunio Alternatives: 6 Tools Compared, With Real Prices

Why advertisers look for a Lunio alternative

Most people who search for this are not unhappy with Lunio's detection. They're stuck on how it's sold. There is no price on the website, so the first step is a form and a demo. The quote is a share of your ad spend, which means your bill rises every time your budget does, even if the amount of fraud doesn't.

Then there's the contract. Lunio's global terms set a 12-month initial term when the order form names no other, renew it automatically for another 12 months, and require written notice at least 90 days before the renewal date. Fees are billed annually in advance, in GBP. An individual order can change all of that, so read yours. If you only find out about the notice period in month eleven, you've already bought another year.

Choose Lunio if

• A real share of your budget runs on TikTok, LinkedIn, X, Reddit, Yandex or Naver. Lunio lists all of them, and none of the cheaper tools here does.
• You want one exclusion list pushed across every ad platform at once.
• You're comfortable buying on an annual contract.

Choose Didva if

• Most of your spend is in Search, Display or Shopping campaigns on Google Ads, and you want automatic IP exclusions there for a fixed $39 a month.
• You'd like to watch your own invalid traffic for a few weeks before paying anything. The free plan covers 3,000 clicks a month and has no end date.
• You want monthly billing with no notice period.

Be clear about what you'd give up. Didva scores Microsoft Ads clicks but doesn't push exclusions into Microsoft Ads; you paste the list in yourself (our Microsoft Ads click fraud guide covers that platform's 100-address limit). Its Google exclusions are written per campaign, and Google doesn't allow those on Performance Max. On Meta, Didva counts a click only when the ad's link is tagged as paid traffic, and it can only turn those visitors away at your website through Cloudflare, on the Growth plan and up. Meta still charges for the click.

How to switch from Lunio without a gap in protection

1. Find your renewal date and notice deadline. Under the default terms it's 90 days before the end of the term. Put the deadline in a calendar before anything else.
2. Export your current exclusions. Keep a copy of the IP exclusions Lunio has written to each Google Ads campaign and at account level. Google allows up to 500 IP addresses per campaign, plus an account-level list that also covers Performance Max, so check how much room is left before a new tool starts adding its own.
3. Run the new tool in parallel. If you haven't picked one yet, our roundup of ten click fraud tools compares them on price and coverage, and we have one-on-one pages for CHEQ and TrafficGuard. A new Didva account gets 14 days of the Growth plan, so install the snippet while Lunio is still active and compare which addresses each one flags over those two weeks.
4. Turn on blocking in the new tool, then remove Lunio's entries. Doing it in that order means there is never a day with no exclusions in place.
5. Save Lunio's click records before your access ends. Google only investigates invalid activity from the last 60 days, so anything you might claim needs to be downloaded while you can still reach it.

Lunio and PPC Protect are the same company

PPC Protect became Lunio in 2022, and Lunio still describes itself as "formerly PPC Protect". If you came here from a PPC Protect comparison, our PPC Protect page covers the rename and how to read reviews that are split across both names.