A Lunio Alternative With Published, Self-Serve Pricing
Lunio covers 15+ ad channels with enterprise-grade detection. If self-serve pricing and a free tier matter more to you than channel breadth, here's how Didva compares.
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Lunio (formerly PPC Protect, rebranded in 2022) is a broad invalid-traffic platform covering Google, Bing, Meta, TikTok, LinkedIn, X, Reddit, Snapchat, Pinterest and more. It's sold through a custom, quote-based pricing model rather than published self-serve plans. If that buying process is the friction point in your evaluation, not the detection itself, Didva is worth a direct look.
Most invalid-traffic tools converge on similar detection promises. The real differentiator for a lot of teams is how you buy it: a fixed, published price you can see today versus a custom quote tied to your ad spend, and how many of those 15+ channels you actually need covered versus how many you're paying to have available.
Lunio is PPC Protect Limited renamed in 2022. The history, and how to read reviews split across both names, is on the PPC Protect page.
Didva vs Lunio at a glance
Competitor details from public pages, as of August 2026. Confirm current terms with the vendor.
| Feature | Didva | Lunio |
|---|---|---|
| Pricing model | $39/month flat, published | Quote-based, described as "a small fraction of your ad spend" |
| See a price without a sales call | ✓ | ✕ |
| Cost as your ad spend grows | Unchanged — fixed plan price | Scales with spend (percentage-based) |
| Evaluation path | Free tier, no expiry (3,000 clicks/mo, no card) | 14-day complimentary traffic audit |
| Ad channels covered today If most spend sits outside Google/Bing/Meta, Lunio's coverage is more complete today. | Google Ads, Bing and Meta live | 15+ channels (Google, Bing, Meta, TikTok, LinkedIn, X, Reddit, Snapchat, Pinterest…) |
Published pricing vs. a percentage of your ad spend
Per Lunio's own pricing page, cost is not published. The page is titled "Pricing — contact us for your customized plan", and its FAQ states that pricing "is based on a small fraction of your ad spend", quoted per account and taking channel coverage into account. That scales with your budget rather than a fixed feature tier, and you won't see a number until you talk to sales.
Didva publishes its plans directly: Starter at $39/month for real-time Google and Bing blocking plus Meta protection, and a Watchtower plan that's free forever (3,000 clicks/month, no card, no expiry). You can compare the actual cost before committing to anything.
A 14-day audit vs. an ongoing free plan
Lunio's own evaluation path is a 14-day complimentary traffic audit, full analytics access for two weeks, after which you'd move to a custom-quoted plan.
Didva's free tier doesn't expire. That matters if you want to run a longer baseline, or if your account is genuinely small enough that 3,000 free clicks/month covers you indefinitely without ever needing to pay.
Where 15+ channels is the right answer
This isn't a one-sided comparison. If a meaningful share of your invalid-traffic exposure sits on TikTok, Snapchat, Reddit, X or another channel outside Google/Bing/Meta, Lunio's broader coverage is the more complete tool today. Didva covers Google Ads, Bing and Meta live. Check where your spend actually is before switching anything.
What a switch actually looks like
Nothing about this comparison requires an immediate migration. The lowest-risk sequence is to take Lunio's 14-day audit if you're already in that conversation, and start Didva's free Watchtower tier in parallel — it has no expiry, so it keeps collecting a baseline long after the audit window closes.
After a full billing cycle you'll have the two numbers that actually decide this: what each tool flagged on the same traffic, and what each would cost you at your real spend level — a fixed $39/month versus a quoted percentage of your budget.
Track → Score → Block → Report → Optimize
A closed loop that turns raw paid clicks into clean, defensible traffic data.
- 1
Map your channels
List where your ad spend actually sits before comparing coverage.
- 2
Get a real price
Didva's plans are published; compare that directly to Lunio's quote.
- 3
Start free, no clock
Watchtower has no 14-day limit and no credit card requirement.
- 4
Review before blocking
Check flagged traffic and evidence before enabling automatic exclusions.
- 5
Compare on your own data
Run Didva alongside your current setup and see what each one actually catches.
Everything you need to protect paid traffic
Detection, blocking, alerting and clean reporting in one place.
Published, fixed pricing
See the exact monthly cost, not a percentage of ad spend.
Free with no expiry
Watchtower stays free indefinitely, not just for a 14-day trial window.
Self-serve signup
Start monitoring today without a sales conversation.
Click-level evidence
See the reason and confidence behind every flagged click.
Manual review queue
Hold borderline traffic for a human decision instead of auto-blocking everything.
CSV + appeal exports
Evidence packs formatted for Google Ads invalid-click refund claims.
See Didva in action
Real-time monitoring, risk scoring and one-click evidence — in a single dashboard.
What advertisers say
Real feedback from teams protecting their paid traffic with Didva.
Caught a click-farm pattern our previous tool missed and cut wasted spend within the first month.
Setup was a single snippet. The evidence export made our Google Ads refund request painless.
Clear per-IP reasons and a review queue so we are not blocking real customers. Exactly what we needed.
Datacenter and repeat-click detection paid for itself fast. Reporting is clear enough to share with clients.
We manage campaigns across several clients and the dashboard quickly highlighted traffic patterns we would have otherwise missed.
Simple setup, useful alerts, and enough detail to investigate suspicious visitors without involving developers.
The product delivered value quickly. I would like a few more filtering options, but the core detection features work well.
The manual review queue helped us avoid blocking legitimate visitors while still dealing with suspicious traffic.
The IP-level evidence makes client conversations much easier. Instead of assumptions, we can show actual data.
One of the cleaner interfaces we have used in the ad fraud space. Reports are easy to understand.
Within the first week we found a source of repeated clicks that had been consuming budget for months.
Useful notifications, clear reasoning, and very little noise. Most flagged visits deserved attention.
We mainly wanted better visibility into traffic quality. The platform delivered exactly that.
I like that every flag includes supporting details. It builds confidence in the decisions being made.
We tested several tools and this was the easiest one to explain to both clients and team members.
Good balance between automation and transparency. Nothing feels hidden behind a black box.
The repeat-click reports helped us identify unusual traffic spikes during a competitor campaign launch.
Client reporting became much easier once we started including the exported traffic quality reports.
Strong product overall. A few advanced reporting features would be nice, but detection accuracy has been solid.
The value was obvious after the first couple of weeks. We now review suspicious traffic as part of our regular workflow.
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Start Protecting Your AdsFrequently asked questions
Is Didva affiliated with Lunio?
No. This is an independent comparison to help advertisers evaluate options. Lunio, PPC Protect and all product names belong to their respective owners.
How does Lunio's pricing actually work?
Lunio does not publish plan prices. Per Lunio's own pricing page, cost is quote-based and described as a small percentage of your ad spend, plus a 14-day complimentary audit to start.
Which ad channels does Didva cover today?
Google Ads, Bing and Meta (Facebook and Instagram) are all live now. Lunio covers a broader set of 15+ channels today. Check this if most of your spend is outside Google/Bing/Meta.
Can I try Didva without a sales call?
Yes. Watchtower is self-serve and permanently free, so you can sign up and start monitoring your own traffic today, no quote required.
What should I test before switching?
Detection accuracy on your own traffic, false-positive rates, evidence exports and whether the channels you actually spend on are covered.
Didva is an independent product and is not affiliated with, endorsed by, or sponsored by Lunio or PPC Protect. All product names, logos and trademarks are the property of their respective owners. Lunio pricing, channel coverage and company history are cited from Lunio's own public pages as of August 2026 and may have changed; confirm current details directly with Lunio before deciding.
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