Advertising Fraud Protection Software
One layer of protection for your paid advertising, covering fraudulent clicks, fake leads, invalid traffic and bot-driven budget waste.
✓ No credit card required · Setup in minutes · Cancel anytime
Advertising fraud takes many forms, and protecting against just one leaves the others to drain your budget. Didva is advertising fraud protection software that covers the whole paid surface (clicks, bots, invalid traffic and fake conversions) in a single layer, across the channels you run.
Most advertisers protect against one type of fraud at a time, maybe click fraud on Google Ads, while bots, fake leads and invalid placements keep spending budget elsewhere. Fragmented protection means fraud simply moves to the gaps, and your data stays dirty.
Track → Score → Block → Report → Optimize
A closed loop that turns raw paid clicks into clean, defensible traffic data.
- 1
Connect
Capture clicks, sessions and conversions across your paid channels.
- 2
Diagnose
Assess every visit for click fraud, bots, invalid traffic and fake conversions.
- 3
Exclude
Cut off high-confidence threats across the whole paid surface.
- 4
Document
See fraud by type, channel, campaign and source in one place.
- 5
Refine
Keep all forms of fraud out of your reporting and bidding.
One snippet. No code changes.
Paste the Didva tag on your paid landing pages — it starts scoring clicks immediately.
<script async src="https://app.didva.com/js/ct-click.js" data-site-key="YOUR_SITE_KEY"></script>
Replace YOUR_SITE_KEY
with the key from your dashboard. Add the conversion tag to thank-you pages to keep lead quality clean.
Everything you need to protect paid traffic
Detection, blocking, alerting and clean reporting in one place.
Cross-channel coverage
One protection layer across Google, Microsoft, Meta and other paid channels.
All fraud types, one layer
Protect against fraudulent clicks, bots, invalid traffic and fake conversions together.
Evidence reporting
Export click- and conversion-level evidence for audits and investigations.
Unified alerts
Get notified when any fraud type spikes on a campaign or channel.
Automatic exclusions
High-confidence threats are excluded automatically, with review for borderline cases.
See Didva in action
Real-time monitoring, risk scoring and one-click evidence — in a single dashboard.
What Didva tracks on every paid visit
Each click is scored against dozens of signals, then tied back to the campaign, keyword and conversion it belongs to.
- Ad channel, campaign, ad group, keyword and placement
- GCLID and UTM parameters where available
- IP address, ISP/ASN, geo and device
- Browser, user agent and automation fingerprints
- Repeat activity, session frequency and timing
- Conversions, lead quality and conversion patterns
- Fraud type, risk reason and confidence level
What advertisers say
Real feedback from teams protecting their paid traffic with Didva.
Caught a click-farm pattern our previous tool missed and cut wasted spend within the first month.
Setup was a single snippet. The evidence export made our Google Ads refund request painless.
Clear per-IP reasons and a review queue so we are not blocking real customers. Exactly what we needed.
Datacenter and repeat-click detection paid for itself fast. Reporting is clear enough to share with clients.
We manage campaigns across several clients and the dashboard quickly highlighted traffic patterns we would have otherwise missed.
Simple setup, useful alerts, and enough detail to investigate suspicious visitors without involving developers.
The product delivered value quickly. I would like a few more filtering options, but the core detection features work well.
The manual review queue helped us avoid blocking legitimate visitors while still dealing with suspicious traffic.
The IP-level evidence makes client conversations much easier. Instead of assumptions, we can show actual data.
One of the cleaner interfaces we have used in the ad fraud space. Reports are easy to understand.
Within the first week we found a source of repeated clicks that had been consuming budget for months.
Useful notifications, clear reasoning, and very little noise. Most flagged visits deserved attention.
We mainly wanted better visibility into traffic quality. The platform delivered exactly that.
I like that every flag includes supporting details. It builds confidence in the decisions being made.
We tested several tools and this was the easiest one to explain to both clients and team members.
Good balance between automation and transparency. Nothing feels hidden behind a black box.
The repeat-click reports helped us identify unusual traffic spikes during a competitor campaign launch.
Client reporting became much easier once we started including the exported traffic quality reports.
Strong product overall. A few advanced reporting features would be nice, but detection accuracy has been solid.
The value was obvious after the first couple of weeks. We now review suspicious traffic as part of our regular workflow.
Ready to see which clicks are real? Start protecting your paid traffic in minutes.
Start Protecting Your AdsFrequently asked questions
What is advertising fraud protection?
It is software that protects paid campaigns from the full range of advertising fraud (fraudulent clicks, bot traffic, invalid traffic and fake conversions) rather than one type at a time.
How is this different from click fraud protection?
Click fraud protection addresses invalid clicks specifically. Advertising fraud protection is the broader layer that also covers bots, invalid traffic and fake conversions across channels.
Which channels does it cover?
Didva connects click, session and conversion data across paid channels like Google, Microsoft and Meta, so protection isn't limited to one platform.
Can it protect automated bidding?
Yes. By keeping fake conversions out of your data, Didva helps automated bidding optimize toward real prospects.
Does it block fraud automatically?
High-confidence threats are excluded automatically, while borderline traffic is held for review to limit false positives.
See how much of your traffic is real
Tell us your site and we'll show you where invalid clicks are draining your budget.
Related solutions
Protect every part of your paid advertising.
Didva covers clicks, bots, invalid traffic and fake conversions in one protection layer.