Cloudflare Bot Blocking for Paid Ads
Pair Didva's campaign intelligence with your Cloudflare or WAF rules to block suspicious paid visitors at the edge.
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Ad platforms limit how much you can block, but your own site doesn't have to. Didva identifies the suspicious paid visitors reaching your website and gives you the IPs and evidence to act on them with Cloudflare or any WAF, adding a site-side layer of bot blocking on top of campaign-level exclusions.
Blocking inside ad platforms is limited and slow, and some invalid traffic only reveals itself once it lands on your site. Without a site-side layer, bots and suspicious visitors keep loading pages, skewing analytics and probing your store even after the ad click.
Track → Score → Block → Report → Optimize
A closed loop that turns raw paid clicks into clean, defensible traffic data.
- 1
Track
Capture every paid visitor reaching your site with IP and behavior.
- 2
Score
Identify bots, proxies and suspicious sources in real time.
- 3
Export
Hand the flagged IPs and evidence to your Cloudflare or WAF rules.
- 4
Block
Use site-side controls to stop suspicious visitors at the edge.
- 5
Optimize
Keep invalid traffic out of analytics and ad-platform data alike.
Everything you need to protect paid traffic
Detection, blocking, alerting and clean reporting in one place.
Risk scoring
Score each visitor so you block the clearest threats, not real customers.
Suspicious-visitor detection
Identify bots and proxy traffic from paid clicks once they hit your site.
Layered protection
Add site-side blocking on top of ad-platform exclusions.
Evidence reports
Document flagged visitors with IPs, timestamps and signals.
IP export for WAF
Export flagged IPs and evidence to use in Cloudflare or any WAF rule set.
See Didva in action
Real-time monitoring, risk scoring and one-click evidence — in a single dashboard.
What Didva tracks on every paid visit
Each click is scored against dozens of signals, then tied back to the campaign, keyword and conversion it belongs to.
- Source campaign, keyword and landing page
- IP address, ISP/ASN and datacenter reputation
- Device, browser and automation fingerprints
- Session timing, repeat behavior and engagement
- Page activity after the click
- Conversion outcomes
- Risk reason, confidence level and recommended action
What advertisers say
Real feedback from teams protecting their paid traffic with Didva.
Caught a click-farm pattern our previous tool missed and cut wasted spend within the first month.
Setup was a single snippet. The evidence export made our Google Ads refund request painless.
Clear per-IP reasons and a review queue so we are not blocking real customers. Exactly what we needed.
Datacenter and repeat-click detection paid for itself fast. Reporting is clear enough to share with clients.
We manage campaigns across several clients and the dashboard quickly highlighted traffic patterns we would have otherwise missed.
Simple setup, useful alerts, and enough detail to investigate suspicious visitors without involving developers.
The product delivered value quickly. I would like a few more filtering options, but the core detection features work well.
The manual review queue helped us avoid blocking legitimate visitors while still dealing with suspicious traffic.
The IP-level evidence makes client conversations much easier. Instead of assumptions, we can show actual data.
One of the cleaner interfaces we have used in the ad fraud space. Reports are easy to understand.
Within the first week we found a source of repeated clicks that had been consuming budget for months.
Useful notifications, clear reasoning, and very little noise. Most flagged visits deserved attention.
We mainly wanted better visibility into traffic quality. The platform delivered exactly that.
I like that every flag includes supporting details. It builds confidence in the decisions being made.
We tested several tools and this was the easiest one to explain to both clients and team members.
Good balance between automation and transparency. Nothing feels hidden behind a black box.
The repeat-click reports helped us identify unusual traffic spikes during a competitor campaign launch.
Client reporting became much easier once we started including the exported traffic quality reports.
Strong product overall. A few advanced reporting features would be nice, but detection accuracy has been solid.
The value was obvious after the first couple of weeks. We now review suspicious traffic as part of our regular workflow.
Ready to see which clicks are real? Start protecting your paid traffic in minutes.
Start Protecting Your AdsFrequently asked questions
Can Cloudflare block click fraud on ads?
Cloudflare can block traffic at your site's edge, but it doesn't know which paid visitors are fraudulent. Didva provides that intelligence (the suspicious IPs and evidence) so your Cloudflare or WAF rules block the right ones.
How does Didva work with Cloudflare?
Didva detects suspicious paid visitors reaching your site and gives you their IPs and evidence to apply in Cloudflare or any WAF, adding a site-side blocking layer.
Why block site-side as well as in the ad platform?
Ad-platform blocking is limited and some invalid traffic only shows itself on your site. A site-side layer stops bots and suspicious visitors even after the click.
Will this block real customers?
Didva scores each visitor and flags the clearest threats with evidence, so you can block confidently without excluding genuine customers.
Do I need Cloudflare specifically?
No. The flagged IPs and evidence can be used with Cloudflare or any web application firewall.
See how much of your traffic is real
Tell us your site and we'll show you where invalid clicks are draining your budget.
Related solutions
Add a site-side layer to your ad protection.
Didva flags suspicious paid visitors and gives you the IPs to block them in Cloudflare or your WAF.