IP Blocking for Google Ads Click Fraud
Build, review and maintain suspicious IP exclusion lists for Google Ads, based on real click behavior and risk scoring, not guesswork.
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Google Ads lets you exclude IP addresses, but it won't tell you which to block. Didva turns click behavior and risk scoring into evidence-based IP exclusion lists you can review and apply, so the right sources are blocked and the lists stay current as offenders change.
Manual IP exclusions are a blunt tool. Most advertisers add a few IPs by hand, never update them, and either miss real offenders or block legitimate visitors. Google's own list has limits, and offenders rotate IPs faster than anyone can track by hand.
Track → Score → Block → Report → Optimize
A closed loop that turns raw paid clicks into clean, defensible traffic data.
- 1
Track
Record every paid click with its IP, ASN, behavior and campaign.
- 2
Score
Rank IPs and ranges by repeat behavior, datacenter signals and engagement.
- 3
Review
See the evidence behind each candidate IP before you exclude it.
- 4
Block
Build exclusion lists to apply to your Google Ads campaigns.
- 5
Maintain
Keep lists current as offenders rotate IPs and ranges.
Everything you need to protect paid traffic
Detection, blocking, alerting and clean reporting in one place.
Evidence-based candidates
Suspicious IPs are surfaced with the click behavior and signals behind them.
Review before blocking
See why each IP is flagged so you don't exclude legitimate visitors.
Exclusion lists
Build IP exclusion lists ready to apply to your Google Ads account.
Rotation alerts
Get notified when offenders shift to new IPs or ranges.
Exportable lists
Export IP lists and evidence for your account and for investigations.
Current protection
Keep exclusions updated so repeat offenders don't simply return.
See Didva in action
Real-time monitoring, risk scoring and one-click evidence — in a single dashboard.
What Didva tracks on every paid visit
Each click is scored against dozens of signals, then tied back to the campaign, keyword and conversion it belongs to.
- IP address, ISP/ASN and datacenter reputation
- Campaign, ad group and keyword
- Repeat clicks, frequency and timing per IP
- Device, browser and user agent
- Engagement and conversion outcomes
- Geolocation and range patterns
- Risk reason, confidence level and recommended action
What advertisers say
Real feedback from teams protecting their paid traffic with Didva.
Caught a click-farm pattern our previous tool missed and cut wasted spend within the first month.
Setup was a single snippet. The evidence export made our Google Ads refund request painless.
Clear per-IP reasons and a review queue so we are not blocking real customers. Exactly what we needed.
Datacenter and repeat-click detection paid for itself fast. Reporting is clear enough to share with clients.
We manage campaigns across several clients and the dashboard quickly highlighted traffic patterns we would have otherwise missed.
Simple setup, useful alerts, and enough detail to investigate suspicious visitors without involving developers.
The product delivered value quickly. I would like a few more filtering options, but the core detection features work well.
The manual review queue helped us avoid blocking legitimate visitors while still dealing with suspicious traffic.
The IP-level evidence makes client conversations much easier. Instead of assumptions, we can show actual data.
One of the cleaner interfaces we have used in the ad fraud space. Reports are easy to understand.
Within the first week we found a source of repeated clicks that had been consuming budget for months.
Useful notifications, clear reasoning, and very little noise. Most flagged visits deserved attention.
We mainly wanted better visibility into traffic quality. The platform delivered exactly that.
I like that every flag includes supporting details. It builds confidence in the decisions being made.
We tested several tools and this was the easiest one to explain to both clients and team members.
Good balance between automation and transparency. Nothing feels hidden behind a black box.
The repeat-click reports helped us identify unusual traffic spikes during a competitor campaign launch.
Client reporting became much easier once we started including the exported traffic quality reports.
Strong product overall. A few advanced reporting features would be nice, but detection accuracy has been solid.
The value was obvious after the first couple of weeks. We now review suspicious traffic as part of our regular workflow.
Ready to see which clicks are real? Start protecting your paid traffic in minutes.
Start Protecting Your AdsFrequently asked questions
How do I block IPs in Google Ads?
Google Ads lets you add IP exclusions in campaign settings, but it won't identify which IPs to block. Didva surfaces suspicious IPs with evidence so your exclusions are based on real behavior.
How many IPs can I exclude in Google Ads?
Google limits the number of IP exclusions per campaign, so it's important to block the highest-impact offenders. Didva prioritizes them by risk and behavior.
Won't offenders just change IPs?
Many do, which is why static lists go stale. Didva keeps exclusions current and alerts you when offenders rotate to new IPs or ranges.
Could I block real customers by mistake?
Each candidate IP comes with the evidence behind it, and borderline cases are held for review, so you avoid excluding legitimate visitors.
Can I export the lists?
Yes. IP lists and their evidence can be exported for your account and for invalid-click investigations.
See how much of your traffic is real
Tell us your site and we'll show you where invalid clicks are draining your budget.
Related solutions
Block the right IPs, backed by evidence.
Didva turns click behavior into Google Ads IP exclusion lists you can trust and maintain.